Vice President, Product & Commercialization, Palmetto Technology Services

Location

Charlotte, NC preferred; remote acceptable, with regular travel required.

Reporting

This role will report to the Chief Technology Officer.

Summary of Role

The Vice President, Product & Commercialization is a senior builder and commercial leader responsible for creating and scaling new software and data platform product lines within Palmetto’s Software & Data Group. This role owns the journey from 0→1 through early scale—defining commercial strategy, shaping product-market fit, and ensuring each product is designed to reach $100M+ in external revenue over time. While deeply hands-on in the earliest stages, this role also sets the conditions for scale through pricing, packaging, contracts, go-to-market motion, and early team structure. Reporting to the CTO, this role works in close partnership with product, engineering, data, and design leaders, and collaborates directly with the CEO on select enterprise deals and strategic partnerships.

Strategic & Tactical

Build and Launch New Platform Product Lines

• Identify and shape new software and data platform opportunities from ground zero
• Translate customer problems into compelling value propositions, pricing, and commercial strategy
• Partner deeply with product and engineering leaders to ensure what’s built can win commercially and scale sustainably

Drive Early Commercial Traction

• Personally lead early go-to-market efforts, including enterprise sales, pilots, partnerships, and lighthouse accounts
• Establish strong product-market fit through real customer adoption and committed revenue
• Clearly articulate technical value, business outcomes, and ROI to non-technical buyers

Design for Scale

• Ensure early decisions around product scope, pricing, packaging, and deployment support a credible path to $100M+ in revenue
• Build and refine ROI models, commercial narratives, and contract structures
• Use customer and market feedback as a primary input into product strategy

Build and Scaffold Commercial Teams

• Design the early commercial operating model for new products
• Hire and develop initial commercial leaders and contributors
• Delegate ownership appropriately as products move from 0→1 into scale

Partner at the Executive Level

• Work closely with the CTO, CEO, and executive team on enterprise opportunities and strategic partnerships
• Represent Palmetto credibly with customers, partners, and the broader market
• Help shape the long-term commercial strategy of the Software & Data Group

Qualifications

• 12+ years of experience across product leadership, commercialization, growth, or platform businesses
• Proven experience launching and scaling software or data products beyond early pilots
• Direct exposure to large-scale external revenue growth (e.g., businesses on a path to $100M+ ARR)
• Strong product instincts and ability to influence product direction through customer and market insight
• Experience designing and scaling early commercial teams without overbuilding
• Comfort leading enterprise customer conversations and complex commercial negotiations
• Experience with pricing, contracts, partnerships, and ROI-driven selling
• Willingness to travel and engage directly with customers and partners
• Motivated by ownership, upside, and building new businesses—not just managing large existing ones
• Founder, early executive, or ex-PM/operator background strongly preferred

What This Role Is Not

• Not a long-term CRO or VP Sales role
• Not purely a sales leadership role
• Not a late-stage optimization role
• This is a foundational VP role for someone who wants to build and commercialize new platform businesses and help shape Palmetto’s next generation of software and data products