Job Title: Social Media Manager
Position Type: Full-Time, Remote
Working Hours: U.S. client business hours (with flexibility for campaign launches and engagement monitoring)
About the Role:
Our client is seeking a Social Media Manager to own strategy, execution, and performance across social channels. This role requires equal parts strategic planner, creative storyteller, and data-driven analyst. The Social Media Manager ensures the brand is visible, engaging, and growing its presence while driving measurable results aligned with business goals.
Responsibilities:
Strategy & Planning:
- Develop and execute social media strategies aligned with overall marketing objectives.
- Define KPIs (engagement, follower growth, conversions) for each channel.
- Create and manage a content calendar across LinkedIn, Instagram, Twitter/X, TikTok, Facebook, and YouTube.
Content Creation & Publishing:
- Write, edit, and design posts tailored to each platform.
- Collaborate with designers, writers, and video editors to produce multimedia content.
- Ensure posts reflect brand tone, style, and compliance requirements.
- Schedule and publish content using tools like Hootsuite, Sprout Social, Buffer, or HubSpot.
Community Management:
- Monitor comments, DMs, and mentions daily.
- Respond to inquiries and escalate customer issues when necessary.
- Foster community engagement by initiating conversations and amplifying user-generated content.
Campaign Execution:
- Launch paid and organic campaigns to promote content, events, and product launches.
- Collaborate with paid media specialists to optimize ad performance.
Analytics & Reporting:
- Track performance metrics via native platform analytics, Google Analytics, or Sprout Social.
- Provide weekly/monthly reports on engagement, reach, traffic, and conversions.
- Recommend optimizations based on data trends and A/B testing results.
Collaboration:
- Work cross-functionally with marketing, PR, and customer support teams.
- Provide social insights to influence content, campaigns, and product positioning.
What Makes You a Perfect Fit:
- Creative storyteller who understands platform nuances.
- Strong communicator with a finger on the pulse of trends.
- Analytical mindset with ability to turn data into strategy.
- Organized multitasker comfortable managing multiple platforms and campaigns.
Required Experience & Skills (Minimum):
- 2+ years professional experience in social media management.
- Proficiency with scheduling/analytics tools (Hootsuite, Sprout Social, Buffer, HubSpot).
- Strong writing, editing, and content creation skills.
- Familiarity with basic design tools (Canva, Adobe Creative Suite).
Ideal Experience & Skills:
- Background managing brand accounts in SaaS, e-commerce, or professional services.
- Experience with influencer partnerships and UGC campaigns.
- Understanding of paid social advertising platforms.
- Crisis management experience for brand reputation.
What Does a Typical Day Look Like?
A Social Media Manager’s day revolves around planning, publishing, and engaging. You will:
- Start by checking notifications, responding to urgent comments, and reviewing mentions.
- Create and schedule posts based on the content calendar.
- Monitor engagement throughout the day, responding to community interactions.
- Collaborate with creative teams on new campaigns and assets.
- Analyze previous posts’ performance and adjust strategies to improve reach and engagement.
- End the day updating dashboards and preparing next day’s posts and engagement tasks.
In essence: you ensure the brand is visible, engaging, and consistently connecting with its audience.
Key Metrics for Success (KPIs):
- Engagement rate growth (likes, shares, comments).
- Follower/subscriber growth across platforms.
- Conversion metrics (traffic to site, lead generation from social).
- Response time and community satisfaction.
- Campaign ROI from paid/organic initiatives.
Interview Process:
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Portfolio/Practical Task (e.g., draft a 1-week content calendar with example posts)
- Client Interview with Marketing Leadership
- Offer & Background Verification
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