Creative Strategy Lead (12 Months Fixed Term)

We’re looking for someone to join our Global Brand & Creative Solutions team and help our top advertisers in Australia create world-class content experiences on Pinterest. You’ll have the opportunity to lead a cohort of critical strategic clients who set the bar for strategy, creative, and product innovation on Pinterest. You’ll partner with fellow creative strategists and xfn partners to solve marketing challenges across a variety of objectives and business models. You’ll help advertisers develop full-funnel content strategies and creative that drive performance and partnership growth.

You’ll be a top-notch creative, strategic thinker, collaborator and leader to help brands achieve business performance and do things never before done.

What you'll do:

• Strategic Advertiser Leadership
  • As the sole Creative Strategist in the market, partner with your sales and XFN team to engage with a cohort of high-priority advertisers, leveraging subject matter expertise to identify actionable creative strategies that drive incremental and long-term partnership growth.
  • Independently apply your understanding of the evolving business environment and Pinterest platform capabilities and insights, to develop proactive brand solutions that address advertiser objectives, challenges, or industry headwinds.
  • Drive comprehension & excitement for creativity, best practices and innovation among a cohort of high-priority advertisers and their partners (media, creative agencies).
• Brand & Creative Solutions Development
  • Develop full-funnel creative content experiences that migrate Pinners through the purchase journey, targeting both short-term seasonal or brand moments and augmenting at-scale lower-funnel shopping content.
  • Establish a deep understanding of the evolving Pinterest product, consistently apply learnings to develop cutting-edge creative solutions that drive innovative applications of our product to support advertiser goals.
• Stakeholder & Scope Management
  • Independently identify and engage with key internal and external stakeholders, to develop and present clear solutions to senior clients or internal executives. Build scope & workflow strategy to manage high-priority advertisers with a focus on prioritization, team collaboration, and scaling the impact of your available and often limited resources.
  • Work autonomously with cross functional teams like Sales, Measurement, Performance Solutions, Marketing, Content and Insights to drive creative effectiveness for individual advertisers and within broad go-to-market programs.

What we’re looking for:

• 10+ years of digital marketing and content development experience at an agency, platform, or brand with advertising-based business models. 5+ years of demonstrated experience in leading cross-functional teams to generate compelling, insights-driven content that uniquely addresses customer needs and drives revenue.
• Possess a strong understanding of full-funnel advertising strategies and digital consumer paths to purchase. Experience developing, executing and iterating on cross-platform creative strategies that build brand love, engage consumers, and drive clicks/purchase.
• Proven track record independently leading initiatives as an individual contributor while also managing complex clients and briefs, managing multiple stakeholders, and ensuring teams deliver high-quality work on time.
• Someone who can engage a room of senior-level brand and agency representatives, fielding live questions and feedback as a representative of Pinterest, the most positive corner of the internet.
• Demonstrated success in winning high-value pitches to C-suite clients, with proven ability to independently develop visual communication via compelling pitch collateral/decks and thoughtful insights-led storytelling. Expert at translating strategic insights into visually striking presentations that resonate with executive decision-makers while maintaining alignment with brand objectives and performance metrics. Skilled at building digital strategies and creative ideas from the abstract stage of ideation to tangible proofs of concept/mocks.
• Creative<> Strategic versatility: ability to develop/present strategy and deliver creative concepts/write ups/mocks without relying on additional production resources.
• Someone with a skills-building mindset who can onboard into a major platform, attain proficiency of products, ad formats, and performance strategies. Open to honing strategy or creative execution skills inclusive of learning new software.
• Experience building collaborative relationships with multiple internal stakeholders and leading with a team-player mentality.
• Candidates with a breadth and diversity of experiences, educational backgrounds, and perspectives.
• Ready to enthusiastically embrace AI technology to create systems that deliver custom content at scale.
• Bachelor’s degree in a relevant field or equivalent professional experience.

Relocation Statement:

• This position is not eligible for relocation assistance.

In-Office Requirement Statement:

• We let the type of work you do guide the collaboration style. That means we're not always working in an office, but we continue to gather for key moments of collaboration and connection.
• As such, this role will need to be in the office or in front of our customers for in-person collaboration, typically 2 days per week, and therefore needs to be in a commutable distance to our Sydney City based office.

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