We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.
At Plaid, Product Marketing plays a pivotal role across the entire product lifecycle—from shaping product strategies and defining target audiences, to ensuring successful product launches and market adoption. We collaborate closely with Product, Sales, and Marketing teams, driving go-to-market strategies from pipeline develop and acceleration to creating compelling narratives, influencing product direction based on customer feedback and driving marketing execution.
As a Product Marketing Manager for Payments, you’ll help bring Plaid’s vision for bank payments to life: making us the method of choice for Billers, Fintechs, and Financial Institutions. Our mission is to harness Plaid’s network—spanning coverage, intelligence, and conversion—to deliver seamless, secure, and intelligent payment experiences. This role is central to accelerating adoption, scaling product impact, and redefining how money moves across the financial ecosystem. You will own go-to-market strategy and product marketing for new and existing products, from early product–market fit validation through scaled acquisition and partner closely with Product, Sales, Growth, and Data to assess market opportunities, define ideal customer profiles, and drive adoption in priority verticals.
