Fairchild: Digital Campaign Specialist

Fairchild: Digital Campaign Specialist

Fairchild is home to iconic brands including Women’s Wear Daily (WWD), Footwear News (FN), and Beauty Inc., and sits at the center of the global fashion, beauty, and retail industries. WWD, often called the “fashion bible,” is where decision-makers go to understand where the industry is headed and why it matters.

We are seeking a motivated and detail-oriented Digital Campaign Specialist to support the planning, launch, and performance reporting of digital media campaigns. This role is responsible for executing campaigns across multiple brand platforms, ensuring flawless launches, and delivering clear, actionable post-campaign metrics and insights. This role will work closely with senior planning and cross-functional teams to ensure campaigns launch smoothly and are accurately measured.

Key Responsibilities

Campaign Launch & Execution Support

• Assist in the setup and launch of digital media campaigns across paid channels (display, social, video, native)
• Support trafficking, tracking, and QA to ensure campaigns launch on time and correctly
• Coordinate assets, specs, and timelines with internal teams and external partners
• Monitor live campaigns to ensure proper delivery and pacing

Campaign Monitoring & Optimization

• Track campaign performance against client outlined KPIs
• Support optimization efforts by gathering data and implementing approved changes

Post-Campaign Reporting

• Compile post-campaign metrics from multiple platforms
• Assist in the creation of post-campaign reports and summaries
• Ensure reporting accuracy and consistency
• Identify key performance insights and learnings for future campaigns

Qualifications

• 2+ years of experience in digital media, marketing, advertising, or a related field
• Strong interest in digital media planning and analytics
• Understanding of digital media metrics (impressions, CTR, CPA, conversions, etc.)
• Strong attention to detail and organizational skills
• Ability to manage multiple tasks in a fast-paced environment
• Strong written and verbal communication skills
• Experience at an agency or in-house marketing team a plus
• Exposure and familiarity with reporting dashboards a plus

A good faith estimate of the salary is $66,500 upon hire. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees’ needs, we are currently launching a new Flexible Vacation Policy.

At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.

About Fairchild Media Group: FMG, publisher of WWD, Beauty Inc. Footwear News, and Sourcing Journal is the leading business authority for the fashion, retail, footwear, and beauty industries. We provide a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, tech leaders, consumers, and trend-makers.

About WWD:

WWD is the leading business authority for the fashion, retail, and beauty industries. WWD provides a balance of timely, credible business news and key fashion trends to a dedicated readership of retailers, designers, manufacturers, marketers, financiers, Wall Street analysts, international moguls, media executives, ad agencies, consumers, and trend-makers.

About Beauty Inc:

Beauty Inc is the insider’s guide to the global Beauty community. Offering six franchise printed issues per year, a weekly news-based digital publication, and expanded coverage on wwd.com, Beauty Inc is highly-regarded for comprehensive reporting on industry trends and marketplace developments and is considered the premier source for in-depth coverage on all aspects of the Beauty, Wellness and Retail communities.

About Footwear News:

Footwear News is the ultimate source for senior footwear and fashion executives, providing an insider’s perspective on top news, trends and strategies. FN keeps you and your business a step ahead on the retailing, manufacturing and financial aspects of the footwear industry. FN spotlights the hottest new designers, newsmakers, and business leaders, as well as reporting on the most groundbreaking fashion trends and more.

About Sourcing Journal Media:

Sourcing Journal Media, LLC is the largest, most comprehensive and authoritative B2B resource for executives working in the apparel, textile and footwear industries. We produce publications and events under the Sourcing Journal and Rivet brands, empowering industry leaders with essential news, expert commentary and in-depth analysis to navigate every aspect of their business.