Praytell is a creative communications agency built by strategic minds and spirited hearts who believe original storytelling, unexpected ideas and an instinctive recoil from anything remotely boring can shape culture and make people… well, give a sh!t. We partner with brands to create timely, integrated and headline-worthy campaigns across social, earned, digital, experiential and emerging platforms, all rooted in smart strategy, creative excellence and a deep understanding of what’s resonating right now.
We’ve been doing this for just over a decade and have picked up some pretty cool awards along the way, including PRWeek’s Best Place to Work (8x and counting), Agency of the Year and even a few your mom might recognize - even if she doesn’t fully get what you do for a living.
Our work is collaborative, fast-moving and driven by curiosity, grounded in how we show up for our clients and for one another. If you’re looking to join an ambitious, deeply supportive team that’s focused on doing great work with great people and doesn’t take itself too seriously, we’d love to hear from you.
The Opportunity
Praytell is seeking a seasoned media relations professional to join our Media Team in New York, focused on helping companies and executives build credibility, visibility and influence. This role centers on translating complex business stories into clear, compelling narratives that resonate with business, financial and industry media, supported by a strong rolodex of trusted media relationships. You’ll lead media strategy and execution, guide executive storytelling and thought leadership, and play a key role in moments that shape a company’s reputation and growth. The position partners closely with account teams, contributes to new business efforts and supports the development of junior talent, all while staying ahead of the evolving media landscape.
As Director, Media Relations, you will be:
- Joining Praytell’s Media Team, this role plays a key part in shaping corporate storytelling by driving corporate and business media relations across a wide range of categories, including lifestyle, food and beverage, beauty, tech, travel and more
- Accountable for elevating client narratives and inserting executives and brands into culturally relevant, business-forward media conversations across verticals
- Developing compelling corporate and executive media angles and identifying feature and thought leadership opportunities to generate interest and secure coverage across traditional outlets (print, online, broadcast) - think Bloomberg, The Wall Street Journal, Financial Times, Forbes, Fortune, CNBC, Business Insider, Entrepreneur and Yahoo Finance - as well as emerging platforms (Substacks, podcasts, social and digital video, e-newsletters).
- Driving innovative media strategies and execution in collaboration with account teams, while providing insight-driven strategic input on campaign planning.
- Supporting executive participation at key industry moments, including conferences, panels, summits and media roundtables.
- Working with the account team on media lists, press releases, briefing docs, bylines and mailers.
- Cultivating and expanding your relationships with media (including digital, social, broadcast, etc.); networking with media to build relationships via virtual/IRL meet-and-greets.
- Managing proactive and reactive media relations for clients, including company milestones, executive announcements, funding or growth moments, and issues management.
- Mentoring and training junior staff in media relations strategy and skills, which includes participating in and leading development programs for staff and culture initiatives.
- Staying up-to-date on industry news, trends and updates to inform media strategy and recommend new pitch angles/ideas.
- Collaborating with other members of the Media Team to develop ongoing industry POVs, share learnings from media meetings, and act as a media relations brain trust for the PR department.
- Participating in new business opportunities (note, this may require occasional travel), as well as mentorship and training programs for junior staff development.
- Joining client calls and serving as the subject matter expert on media trends, emerging platforms, target outlets, etc.
- Media training spokespeople as part of upcoming campaign work and staffing interviews on behalf of clients.
About You
Experience you have:
- You have 8+ years of experience in public relations, preferably in an agency environment, with deep expertise in corporate and business media strategy, executive visibility and media relations.
- You’ve developed and executed insight-driven media strategies that shape corporate storytelling, elevate executive thought leadership and support company milestones across industries including food and beverage, technology, consumer lifestyle and beyond.
- You bring a deep rolodex of trusted media relationships, with a strong track record of securing meaningful coverage in top-tier business, financial and industry outlets, as well as emerging platforms such as Substacks, podcasts, social and digital video and more.
- You’re experienced in advising senior-level clients and executives, participating in new business pitches and clearly communicating strategy, recommendations and results.
- You bring hands-on experience supporting executives across interviews, conferences, panels, summits and media briefings.
- You maintain strong, trusted relationships with business, trade, digital and broadcast media and actively cultivate new connections across channels.
- You’re comfortable managing both proactive and reactive media relations, including announcements, growth moments and reputation-sensitive situations.
- You have experience mentoring, managing and developing junior staff and contributing to team culture and professional development.
Equally important, you are:
- Ambitious and entrepreneurial
- Flexible and adaptable
- Meticulous and well-organized
- A creative problem solver
- Inquisitive and eager to learn
- Collaborative and team-oriented
- Honest and ethical in all work
- Committed to advancing diversity, equity, inclusion and belonging in the workplace
Benefits
We offer a growing list of benefits and perks, including:
- Salary: $110,000 - $125,000 (This range reflects the minimum and maximum compensation. We typically offer salaries within the 25th to 75th percentiles and cannot exceed the listed maximum. Final offers depend on experience, skills and qualifications.)
- Comprehensive health care (Medical, Dental, Vision)
- Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company
- Traditional and Roth 401(k) options with an annual employer contribution based on company performance
- Flexible Time Off (FTO), company holidays and mental health days
- Flexible work locations within the US - remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago, Minneapolis and New York
- Flex Fridays, designed to keep Fridays meeting-free for focused work and to give you space to support your personal wellbeing while delivering great client service
- Employee Assistance Program (EAP) with mental health, family, career, legal and financial support
- Paid parental leave and fertility support
- Training and team-building programs
- Camp Praytell, our company offsite (eligibility based on start date)
- Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism)
- And more!
Interview Process
Please note that due to the high volume of applications we receive, while we’re incredibly grateful for your interest, we’re not able to respond to each one individually. We’ll be in touch with candidates we’re moving forward with. We know how hard it can be to wait and wonder, especially in today’s job market, so if you don’t hear from us within 5 business days, it means we’ve moved forward with other candidates for this role. We truly appreciate the time and care you put into applying and will keep your application on file for future opportunities.
Our interview process typically takes 4-6 weeks, and here’s what you can expect along the way:
- Submit Application
- Phone Screen w/ Head of Talent (30 Mins)
- Team Interview (30 Mins - 1 Hour)
- Leadership Interview (30 Mins)
- TBD: Short, Client-Agnostic Take-Home Test (Paid via Electronic Gift Card)
- Offer (Target Start Date: Feb 2026)
Who We Are
We are an equal opportunity employer. We welcome all people and do not discriminate - period. All qualified applicants will receive consideration in accordance with federal, state and local laws. We prohibit any form of workplace harassment based on any protected class and are committed to creating an inclusive workplace in every location where we operate.
