Position Summary
Precision AQ is looking for a strategic, results-oriented Sr. Manager, Lead Generation to spearhead demand generation initiatives that drive qualified meetings with pharma and biotech Ideal Customer Profiles (ICPs). This role is pivotal in fueling pipeline growth through market research, competitive intelligence, and targeted engagement strategies.
You’ll lead and mentor a high-performing team, overseeing the design, execution, and optimization of campaigns that deliver measurable impact. Success in this role means hitting key KPIs (SQL volume, meetings booked and held, and pipeline contribution) while showcasing clear value to organizational growth.
The ideal candidate combines deep life sciences expertise, proven leadership skills, and the ability to translate complex solutions into compelling business value.
Key Responsibilities:
- Lead strategy and execution: Develop and implement lead generation programs aligned with marketing objectives, focusing exclusively on driving SQLs.
- Differentiate in the market: Incorporate competitive intelligence into outreach sequences to position Precision AQ as a leader and iterate weekly.
- Design and optimize workflows: Build outbound campaign processes that align with ABM and marketing priorities using available systems and AI.
- Target with precision: Leverage our single source of truth targeting model and Voice of the Customer capture from Commercial collagues to inform account/person target list building and ownership
- Collaborate cross-functionally: Partner with stakeholders to define value propositions, differentiation, and targeting strategies.
- Drive continuous improvement: Evaluate campaigns regularly, recommending expansion, refinement, or sunset decisions.
- Create compelling messaging: Craft value propositions that resonate with decision-makers and align with U.S. and global strategies. In this role you will be directly writing campaigns.
- Maximize event ROI: Own pre- and post-industry conference and events follow-up to convert engagement into qualified opportunities.
- Ensure smooth handoffs: Deliver detailed lead profiles and insights to Sales and Practice Area teams via standard briefs and use of MS platforms like Teams.
- Leverage technology: Use Salesforce and HubSpot to track interactions, monitor progress, and maintain data integrity.
- Report and analyze: Provide actionable insights on performance metrics, trends, and optimization opportunities with weekly, monthly, quarterly readouts.
- Build and lead a team: Recruit, train, and mentor a high-performing Lead Generation team, fostering growth and accountability in a OKR driven model.
Qualifications
- Bachelor’s degree in Business, Marketing, or related field
- 5+ years in pharmaceutical/biotech marketing, sales or medical affairs, with 2 years manager experience
- Strong copywriting skills for outreach and campaign messaging
- Expertise in CRM systems (Salesforce, HubSpot) and lead generation best practices
- Deep understanding of life sciences services and technology, including AI-driven solutions
Skills & Competencies
- Exceptional communication and interpersonal skills.
- Proven leadership and team development experience.
- Strong collaboration and influence across cross-functional teams.
- Ability to manage multiple priorities with minimal oversight.
- Analytical mindset with a focus on actionable strategies.
- Results-driven, proactive, and highly organized with a hunter mentality.
Preferred Qualifications
- Experience in B2B marketing or agency environments.
- Familiarity with ABM tools and marketing automation platforms (e.g., HubSpot).
- Knowledge of AI applications in life sciences and commercialization strategies.
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Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at [email protected].
It has come to our attention that some individuals or organizations are reaching out to job seekers and posing as potential employers presenting enticing employment offers. We want to emphasize that these offers are not associated with our company and may be fraudulent in nature. Please note that our organization will not extend a job offer without prior communication with our recruiting team, hiring managers and a formal interview process.
