B2B Marketing - Demand Generation Manager
•Brightnetwork· 7h
📣 Marketing⏰ Full-time🎯 Lead / Principal🇬🇧 Bright Network London, UK
7h ago
Puzzle.Io·16 days ago
Puzzle is redefining how companies navigate their financials. We’ve built cutting-edge accounting software that empowers accountants and the founders they serve with real-time, comprehensive financial insights.
Our platform drafts books in real time with AI accuracy reviews, integrates natively with Stripe, Ramp, Mercury, and Gusto, and goes beyond traditional accounting to deliver AI-powered insights, variance analysis, and trends. Built for accounting firms, startups, and SMBs, Puzzle takes just minutes to set up — giving businesses the clarity they need to make smarter financial decisions.
We’re growing fast - and our Marketing Team is one of our most important growth engines.
We’re hiring a Senior Marketing Manager, Demand Gen - Accounting Channel to own full-funnel growth, build scalable programs, and drive revenue alongside Sales for Accounting Firms.
This is an opportunity to join a well-funded startup led by accomplished founders, have massive ownership, and meaningfully shape a category.
Build and own the demand strategy for the Accounting Channel.
Drive measurable growth across MQLs, SQLs, meetings booked, opportunities created, and pipeline generated.
Define ICPs, personas, and buying committees inside accounting firms and CAS practices.
Map and optimize the full buyer journey- finding friction, acceleration points
Develop and execute integrated programs across channels including but not limited to: email, lifecycle, virtual events, paid, content, field and industry events, and partnerships.
Run seasonal motions tied to accounting behavior cycles
Build campaigns-in-a-box that can be reused across partners and sales motions.
Collaborate with Sales and Growth to build cohesive GTM plays.
Create sales enablement: follow-ups, cadences, talk tracks, one-pagers, comparison sheets, objection handling.
Accelerate deals with ABM-style plays and targeted mid-funnel programs.
Develop case studies, proof points, testimonials, and ROI stories tailored to accounting firms.
Support industry events, conferences, webinars, and regional field meetups.
Create programs that turn partners and firms into advocates.
Build lifecycle nurtures for trials, referrals, demo-no-shows, and churn-winback.
Own funnel dashboards from first touch through revenue.
Analyze attribution and ROI- prioritize what works, kill what doesn’t.
Share insights proactively with GTM and leadership.
6–9+ years in B2B SaaS demand generation / revenue marketing / growth.
Proven track record owning pipeline and partnering directly with Sales.
Experience in fintech, accounting, finance, back-office tools, or workflow software (preferred).
Strategic thinker and executor who is also hands-on, scrappy, and fast-moving.
Curious about the ICP - you want to truly understand accountants and how they buy.
You’ll own one of Puzzle’s most strategic growth levers.
You’ll have real visibility and your work will show up in pipeline quickly.
You’ll build foundational GTM engines, not maintain legacy systems.
Reporting to Head of Marketing.
We offer competitive compensation, equity, flexible PTO, remote-first culture, healthcare benefits, learning budget, coworking stipend, 401K, and more.
*Visa Sponsorship Notice: Puzzle does not provide visa sponsorship for new hires at this time. We can only consider candidates who are legally authorized to work in the U.S. or Canada without requiring new visa sponsorship or transfer of an existing visa.
Puzzle is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.
Candidates should be currently residing in the U.S. or Canada to be eligible for this position. If hired, you will be required to present proof of work authorization. This employer is a participant of the E-Verify program.