At Qualtrics, we create software that the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform. We are the creators and stewards of the Experience Management category serving over 18,000 clients globally. Building a category takes grit, determination, and an appreciation for the unconventional—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set ambitious goals and move fast to achieve them. Strategic risks are encouraged, and complex problems are solved by collaborating and iterating until the best solution comes to light. You won’t have to look to find growth opportunities— they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
APAC Partner Marketing Manager
Why We Have This Role
We are seeking an exceptional Partner Marketer (Individual Contributor) to drive commercial impact by creating and executing targeted marketing initiatives with our ecosystem partners across APAC. As part of our growing partner marketing team, this role will focus on developing and implementing marketing strategies to build and accelerate pipeline in our partner ecosystem in the region. The successful candidate will work closely with our ecosystem team, field sales, and field marketing to execute growth strategies with our partners in the region.
How You’ll Find Success
- Deep understanding of the APAC business ecosystem and technology market.
- Strong knowledge of partner marketing programs, with a focus on increasing pipe generation and acceleration via sell-through motions (partner types include GSIs, regional SIs, ISV partners) in the APAC market.
- Proven ability to develop localized marketing programs that drive partner engagement and customer adoption.
- Excellent communication and collaboration skills, with the ability to build relationships across diverse cultural contexts and types of partners.
- Exceptional stakeholder management and interpersonal skills required. You must be able to manage various perspectives (both internally and externally) while staying focused on key business objectives.
- Detail-oriented and capable of managing multiple projects in a dynamic, fast-changing environment.
- Creative problem-solver with an ability to develop innovative marketing approaches for the APAC market.
How You’ll Grow
- As a member of our global field marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
- You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
- Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue for the APAC region.
- We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.
Things You’ll Do
- Develop and implement marketing programs specifically tailored to the APAC ecosystem - including system integrators, resellers, and technology partners. Ensure these programs align with our overall GTM strategy for APAC.
- Create region-specific demand creation programs designed to drive new pipeline and accelerate opportunities in the region.
- Collaborate with regional field marketing, product marketing, and ecosystem teams to develop localized go-to-market strategies.
- Develop partner-ready marketing collateral that resonates with the APAC market, including customized sales and marketing materials, localized case studies and success stories, and region-specific digital and content marketing assets.
- Manage market development funds (MDF) for APAC partners, including proposal management and performance tracking.
- Work closely with local marketing teams to leverage and adapt global marketing programs for the APAC context.
- Support partner readiness and certification programs tailored to the region's unique business landscape and various stages of partner maturity with Qualtrics.
What We’re Looking For On Your Resume
- 7+ years of marketing experience, with a strong focus on the technology sector
- 5+ years of experience in partner marketing or partner ecosystem development
- Bachelor's degree in marketing, communications, or related field; MBA preferred
- Demonstrated success in developing and executing partner marketing programs in APAC.
- Experience with enterprise software and B2B marketing in technology industries is required.
- Ability to work effectively in a fast-paced, collaborative environment.
- Ability to thrive within ambiguity and adapt as needed.
- Proven track record of creating marketing strategies that drive partner performance and revenue growth.
- Ability to travel in the APAC region.
What You Should Know About This Team
- We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.
- Though small in number, our team is agile and fiercely determined.
- Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
- Challenges excite us, as we view them as opportunities for growth and positive transformation.
- We are not merely observers of change; we actively initiate and drive it.
- Based in our Singapore office, join us in bringing humanity, connection, and empathy back to business, specifically within the vibrant and growing APAC market.
Our Team’s Favorite Perks and Benefits
- Opportunity to play a key role in expanding Qualtrics' presence in the APAC market
- Work with a dynamic, global team that values innovation and strategic thinking
- Competitive compensation and professional development opportunities
- Chance to work with cutting-edge experience management technology
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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