Senior Creative Strategist, Retail (Health & Beaut

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 116 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

What on earth is KarmaLab? Great question. Reddit’s KarmaLab is a creative organization that acts as a revenue driving engine for the company. We are a conduit between brands and Reddit culture, helping advertisers understand how to show up on Reddit to effectively reach their goals. In simple terms, we are Reddit’s in-house creative strategy team - an inclusive team of wonderful people with a potent mix of disciplines, trying our best to have a good ‘ol time while delivering results for advertisers–and revenue acceleration for Reddit–on this wild ride we all call “the internet”.

Location: New York or New England area

What you’ll do:

Build creative strategies, invent ad concepts and campaign ideas that balance the needs of our advertising clients with the tastes of our audience.
Write concept pitches, RFP responses and communications that embody Reddit’s sensibilities across our growing automotive advertiser base.
Translate client value propositions into strategies, language and visuals that Redditors find appealing and actionable.
Inspire, educate, and drive client action through narrative-driven presentations and digital or IRL workshops that convey Reddit’s Business proposition.
Act as a creative consultant and platform expert to Reddit’s auto clients

Who You Are:

You have a deep knowledge of Reddit, its language & communities (bonus points for solid karma).
You love to solve brand challenges, light up a room (or Zoom) with your passion for Reddit, and are a keen listener.
You enjoy working side-by-side with Sales teams on a daily basis to strategically grow the business.
When it comes to advertising, you innately know the difference between r/FellowKids and r/Fellowkidssuccess.
You’re a collaborator with powerfully persuasive written & verbal communication.
You thrive in a fast-paced, scrappy, deadline-driven environment and believe that “no job is too little or big”.
You demonstrate creative flexibility & curiosity…you approach new challenges, clients, verticals and markets with equal enthusiasm.
You have a talent for visual storytelling and presentation.
You have a passion for both retail and beauty brands, and the creative possibilities associated with solving their business challenges.
You see opportunities through the lens of both Reddit communities and a brand, creating something wonderful in the space between.
You keep a book/portfolio of creative work that champions your brilliant thinking.

Minimum qualifications:

4+ years of experience in advertising, PR, media, and/or social media–platform experience a plus.
Experience working in partnership with Sales teams.
Experience pitching concepts to clients virtually and IRL.
Proven understanding of the relationship between creative agencies, media agencies & brands.
Ability to prioritize and manage multiple tasks and projects.
Proficient in Google Slides.
Portfolio of previous work.

Preferred qualifications:

Creative Strategy experience at a social media platform.
Previous experience working on retail/beauty clients.
Media (integrated marketing or creative strategy) and/or creative agency experience.
Experience writing professionally for the internet–blogs, articles, social media.

Benefits:

Comprehensive Healthcare Benefits and Income Replacement Programs
401k with Employer Match
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and will also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is:

$134,600—$188,500 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

Senior Creative Strategist, Retail (Health & Beauty, Grocery)

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