Business Development Representative (BDR)

Turn cold prospects into red-hot champions. As Ribbon’s first BDR, you will own the top of funnel from hunting ideal accounts, calling inbound signups instantly, to booking high-impact demos that feeds our entire GTM engine. If you love creative outreach, data-driven iteration, and the thrill of breaking into tier-one logos, this is your launchpad.

About Ribbon

We’re on a mission to let every employer find the right people 10× faster. Our always-on, voice-AI interviewer screens candidates in minutes, surfaces the best fits automatically, and frees recruiters to spend time where it counts. From SMBs to Fortune 500s, Ribbon slashes time-to-hire and levels up candidate quality with no extra headcount required.

How you’ll make an impact

• Rapidly call and qualify inbound leads from ads, website sign-ups, and events and convert them.

• Drive targeted outbound outreach to Talent Leaders, HR Directors, Hiring Managers within organizations, Staffing Agencies, and high-volume hiring teams.

• Run multi-touch sequences via phone calls (Aircall), SMS, email, LinkedIn, Clay, and Attio workflows to maximize engagement.

• Book high-intent demos on the spot and lock in confirmed calendar invites before the call ends.

• Identify decision makers, budget, urgency, hiring pain points, and ATS workflows to set up AEs for success.

• Partner closely with AEs to provide clean qualification notes, context, and clear next steps.

• Meet and exceed weekly KPIs: demos booked, talk time, response rates, show rates, and pipeline contribution.

• Master Ribbon’s platform: AI interview flows, customer use cases, ATS integrations, and ROI story.

• Watch Ribbon ad creatives to internalize our positioning, tone, and narrative so your outreach resonates.

• Clearly articulate how Ribbon reduces screening time, speeds hiring, and improves candidate experience.

We are looking for someone who

• Has 1+ years of outbound BDR/SDR experience in high-growth B2B SaaS (HRTech/AI is a plus).

• Communicates with purpose - concise, clear, and persuasive

• Has strong phone presence: high energy, confident, quick on your feet.

• Is data-savvy: comfortable with CRMs such as Attio, outreach tools (Aircall, Reply.io, Clay), and reporting on KPIs.

• Learns fast and iterates even faster. Embraces coaching, experiments aggressively, and isn’t afraid to scrap what doesn’t work.

• Operates with high ownership: proactive, organized, and comfortable managing high-volume outreach independently.

• Is resilient, optimistic, and thrives in an early-stage, fast-moving startup.

Why Ribbon

• Competitive salary + meaningful equity. We want you thinking like an owner because you are one.

• Cutting-edge tech. Build with the latest AI tooling, not yesterday’s stack.

• Health & wellness stipend. Your mind and body are part of the product.

• Annual international offsite. Each year, we take our team on an exciting journey to a different international destination. It’s more than just travel, it’s an investment in alignment and collaboration.

• Regular team lunches & meetups in Toronto. Remote first doesn’t mean remote only.

Ready to Standout? How to Apply:

We’ve ditched the cover letter and initial screening. Experience Ribbon’s product by starting your AI interview now - 24/7, no recruiter bottlenecks.

Apply in Seconds: Click here to start your AI Interview - here

Showcase Your True Potential: Go beyond your resume and let your skills shine

Stay Tuned: If you’re a match, our team will reach out fast for next steps.

We can’t wait to see how you’ll write Ribbon into every hiring story.