Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game.
The Affiliate Manager will lead the strategic growth and performance of RSI’s affiliate programs across multiple brands and markets. This role combines strategy, relationship management, and analytical expertise to drive partner acquisition, optimize campaigns, and deliver measurable ROI.
What You'll Do:
Affiliate Program Strategy & Leadership
- Lead the strategic development, optimization, and growth of RSI’s affiliate marketing programs across all brands and markets.
- Identify, recruit, and onboard high-performing affiliate partners across key networks (Income Access, Partnerize, CJ, Impact Radius etc.).
- Negotiate commission structures, CPA rates, and hybrid deals to align with LTV, ROI, and profitability goals.
- Drive elasticity and incrementality testing to measure true partner value and refine acquisition economics.
- Collaborate with internal teams (Brand Marketing, Performance Marketing, Finance, BI, CRM, Legal, Compliance, and Creative) to align affiliate strategy with broader business objectives.
Affiliate Account Management & Growth
- Maintain and expand relationships with top-performing affiliates and networks.
- Manage day-to-day partner communication, support, and optimization activities.
- Develop scalable processes for affiliate onboarding, creative deployment, and reporting cadence.
- Represent RSI at affiliate marketing events, conferences, and trade shows to recruit and nurture partnerships.
Technical & Analytical Execution
- Manage and maintain accurate affiliate tracking, attribution, and data integrations using tools such as Income Access and partner APIs.
- Collaborate with BI and Marketing Ops to create affiliate performance dashboards and reporting pipelines.
- Conduct deep-dive analyses on partner ROI, campaign performance, and customer cohort value to inform ongoing optimizations.
- Partner with product and tech teams to support tracking and tagging infrastructure improvements.
Performance Measurement & Reporting
- Own the forecasting and budget management process for affiliate-driven acquisitions.
- Monitor program KPIs including conversion rates, CPAs, ROI, and LTV contribution.
- Produce monthly executive summaries and quarterly business reviews highlighting trends, performance drivers, and growth opportunities.
What You'll Bring:
- Bachelor’s degree in Marketing, Business, or related field required.
- 3+ years of experience in affiliate marketing, preferably on the advertiser or performance marketing side.
- Strong experience managing partnerships with major affiliate networks (CJ, Impact Radius, Income Access, Partnerize, etc.).
- Proven analytical ability—comfortable with data interpretation, ROI modeling, elasticity testing, and partner profitability analysis.
- Technical fluency in affiliate tracking, attribution systems, and campaign setup.
- Excellent communication, negotiation, and cross-functional collaboration skills.
- Proficiency in Microsoft Excel and familiarity with BI tools (Tableau, Power BI, or Looker).
- Experience with the following tools and platforms, preferred.
- Advertising Platforms (AdTech): Google Ads, Meta (Facebook/Instagram), TikTok Ads, LinkedIn Ads, Bing Ads, preferred.
- Measurement & Attribution: AppsFlyer, Income Access, Looker, Snowflake, Google Analytics (GA4), Segment, preferred.
- Experience in high-volume, fast-paced digital marketing or e-commerce environments, preferred.
- Familiarity with online gaming or entertainment industries, preferred.
- Understanding of digital attribution, multi-touch models, and customer lifecycle marketing, preferred.
- Able to travel occasionally both domestically and internationally. #LI-REMOTE #LI-DNP
What Makes Us Great:
- Comprehensive compensation
- Work-life balance initiatives
- Autonomy – we embrace personal freedom and responsibility
- Creativity – we are open to new ideas of how we can be better
- Growth – we want you to develop personally as well as professionally
- Top-notch professionals who are passionate about what they do
- People-oriented environment and supportive atmosphere
As a rapidly growing company in an emerging industry, you’ll have a huge impact on our product and our company. We like proactive team members and strive to have a company of self-disciplined professionals who enjoy collaboration, having fun, and of course, achieving together what others believe to be improbable. We are dedicated to treating everyone with respect and to support your professional and personal growth.
Rush Street Interactive is an equal opportunity employer and committed to a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, national origin, ancestry, sex, sexual orientation, sexual identity and expression, marital status, family status, lifestyle, age, culture, religion, military and veteran status, citizenship, or disability.
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