Director, Customer Lifecycle Marketing

About the role:

As Director, Customer Lifecycle Marketing, you will define and lead Samsara’s global strategy for engaging and growing customers across every stage of their journey — from onboarding to advocacy. You’ll guide a team of lifecycle marketers under a unified vision that deepens customer value, strengthens loyalty, and accelerates growth.

You’ll build the long-term roadmap for Samsara’s customer lifecycle — establishing scalable programs, data-driven frameworks, and global best practices that deliver exceptional customer experiences and measurable business impact. Partnering closely with senior leaders across Marketing, Customer Outcomes, Product, and Sales, you’ll ensure lifecycle initiatives are tightly aligned to business priorities and customer success outcomes.

As a functional and thought leader, you’ll shape how Samsara builds enduring customer relationships, develop a high-performing team, and lay the foundation for continued global scale.

This is a remote position open to candidates residing in the US.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact, helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• Translate strategy into executional excellence: Turn Samsara’s lifecycle vision into coordinated, measurable programs that deliver customer and business impact across key stages of the journey.
• Elevate customer marketing maturity: Introduce new frameworks, tools, and workflows that enable the team to deliver personalized, insight-driven engagement at scale.
• Drive alignment and collaboration: Partner closely with leaders across Marketing, Product, Customer Outcomes, and Sales to embed lifecycle thinking into broader go-to-market initiatives and shared growth objectives.
• Empower and develop your team: Build a culture of accountability, innovation, and continuous improvement across your team of lifecycle marketers. Coach them to operate strategically, experiment confidently, and deliver with excellence.
• Strengthen data-driven decision making: Partner with Marketing Operations and Analytics to translate engagement and retention data into actionable insights that guide prioritization and continuous program improvement.
• Advocate for the customer voice: Leverage insights from data, feedback, and experience to shape strategies, ensuring Samsara’s marketing efforts continuously reinforce value realization and long-term loyalty.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 10+ years of experience in lifecycle, retention, or growth marketing at high-growth, fast-paced global tech companies.
• 4+ years of people leadership experience managing multi-disciplinary teams or multiple workstreams.
• Proven success defining and executing global lifecycle strategies that drive measurable impact on customer retention and expansion.
• Strong analytical acumen and comfort with lifecycle analytics tools (Iterable, Gainsight, Salesforce, Tableau, Databricks, or similar).
• Executive communication skills — able to influence cross-functional stakeholders and synthesize insights into clear strategic recommendations.
• Experience balancing strategic vision with operational execution in complex, fast-paced organizations.
• Bachelor’s degree required; advanced degree or equivalent experience preferred.

An ideal candidate also has:

• A growth mindset grounded in experimentation, with a track record of moving fast, testing boldly, and scaling what works.
• Proven success driving measurable business impact through lifecycle programs tied to revenue metrics such as NRR, CLTV, and expansion.
• Deep fluency in customer data and behavioral insights, with the ability to translate analytics into cohesive, cross-channel engagement strategies.
• A passion for building systems, teams, and cultures that balance analytical rigor with creativity, thriving in ambiguity while driving clarity and structure.
• Comfort operating in ambiguity — prioritizing ruthlessly, balancing creativity with precision, and bringing structure to complex challenges.