Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role:

We’re looking for a strategic, analytical, and creative Director of Performance Marketing to lead Samsara’s global paid media programs across search, paid social, and account-based advertising (ABM). In this role, you’ll set the strategy, scale execution, and ensure measurable impact across pipeline creation, expansion, and revenue efficiency.

You’ll lead a team of channel experts and partner closely with Demand Generation, Sales, Marketing Ops, Product Marketing, and Brand to drive growth across multiple customer segments and regions. The right candidate brings a balance of strategic thinking and ability to dive into execution details, thrives in experimentation-driven environments, and is motivated by driving impact from awareness through closed-won.

This is a remote position open to candidates residing in the US. Relocation assistance will not be provided for this role.

In this role, you will:

Lead Samsara’s paid acquisition and expansion strategy across search ads (Google, Bing), paid social (LinkedIn, Meta, Youtube), ABM advertising (6sense, RollWorks, programmatic platforms), Referral, Affiliate, experimental channels.
Define channel objectives, budget allocation, and ROI targets that align with company growth goals.
Develop a full-funnel approach to drive awareness, pipeline generation, and account expansion.
Partner closely with Sales, PMM, Demand Generation, and Marketing Ops to align targeting, messaging, and lead flow.
Build and manage a high-performing team of channel specialists and vendors.
Implement experimentation frameworks for creative testing, bidding, and audience segmentation to maximize performance.
Lead analytics and measurement, connecting paid media investment to other growth channels as well as pipeline, ARR, and ROI metrics.
Collaborate with Creative teams to deliver compelling, high-performing assets for every stage of the funnel.
Evaluate new channels and technologies (e.g. AI workflows, connected TV, podcast ads) to expand reach and efficiency.
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
Hire, develop and lead an inclusive, engaged, and high performing team.

Minimum requirements for the role:

10+ years of experience in performance marketing with at least 5 years in people management.
Proven experience owning paid media strategy and execution across search, paid social, and ABM in a B2B SaaS environment.
Track record of achieving pipeline, ROI, and CAC efficiency targets at scale.
Strong analytical and quantitative skills, able to translate data into actionable insights and strategic recommendations.
Deep platform expertise with Google Ads, LinkedIn Ads, Meta Ads, and ABM platforms such as 6sense or RollWorks. Experience with Reddit, Podcast ads, CTV and content syndication is a plus.
Experience managing vendors, large media budgets, and multi-region campaigns.
Strong cross-functional collaboration skills, with experience working with Sales, Creative, Marketing Ops, and Product Marketing teams.
Bachelor’s degree.

An ideal candidate also has:

Experience in global or multi-segment B2B campaigns (Enterprise, Mid-Market, SMB).
Familiarity with intent signal providers, AI-powered optimization tools, and creative testing platforms.
Comfort with BI tools (e.g., Tableau, Mixpanel) to analyze channel performance.
A mix of strategic leadership and a hands-on execution mindset.

Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver Total Direct Compensation (based on role, level, and geography) that is at or above market. We do this through our base salary + bonus/variable + restricted stock unit awards (RSUs) for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually.

We pay for performance, and top performers in eligible roles may receive above-market equity refresh awards which allow employees to achieve higher market.

The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.

$140,000—$250,000 USD

At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact.

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [email protected] or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.

Director, Performance Marketing

About this role

In this role, you will:

Benefits

About Samsara