Senior Demand Generation Marketing Manager

About the role:

As part of the regional Marketing team, you will contribute to Samsara's growth in Mexico. As a Sr. Demand Generation Manager, you will execute marketing programs to generate new prospects and advance existing opportunities for our sales teams, leveraging multi-touch inbound marketing programs. You’ll contribute towards the Mexico Marketing team’s quarterly pipeline commitments while working with Product Marketing, Solutions Marketing, Events, and Sales to execute high-quality webinars, email nurtures, content syndication, and direct mail campaigns.

You should be a hands-on, full-stack marketer with strong technical capabilities and a proven track record of building and executing high-impact demand generation programs. In this role, you'll collaborate closely with our Global Center of Excellence Demand Generation team, embracing best practices, and driving scalable, results-driven campaigns.

This is a remote position open to candidates based in Mexico.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• Design, orchestrate, and execute campaigns across the full funnel, in coordination with Campaigns Marketing, Solutions Marketing, Customer Marketing, and Sales teams.
• Forecast and measure the impact of demand generation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly.
• Develop audience segmentation best practices, integrating them into campaign playbooks.
• Build and execute campaign activations across channels like webinars, email, content syndication, content marketing, direct mail, and more. Turn net-new activities into evergreen programs.
• Strategize and collaborate in cross-channel campaigns, to ensure maximized impact for the region.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 8+ years of experience in marketing including experience in demand generation.
• Fluent in English with a Bachelor’s degree or equivalent work experience required.
• Experience using analytics to identify the impact and effectiveness of demand-generation marketing programs.
• Experience managing channels like webinars, direct mail, content syndication, or email.
• Highly collaborative with a strong track record of planning, building, and managing large-scale campaigns.
• Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally.
• Ability to prioritize amidst many moving pieces and complete high-quality and on-deadline tasks.
• Strong technical skills with marketing automation platforms such as Marketo, Eloqua, Hubspot, or Salesforce Marketing Cloud.
• Relevant experience creating content for emails, blogs, webinars, or web pages.
• Self-starter: A highly motivated professional who requires minimal supervision and shows initiative with ideas that support marketing strategy and goals.

An ideal candidate also:

• Passion for experimentation, measurement, and optimization to drive ROI continuously.
• Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects.
• Experience creating content such as landing pages, email, etc.
• A good understanding of B2B sales processes and customer journeys.
• Has experience with Contentful, ON24, Zoom Webinars, Sendoso or Reachdesk.