Senior Manager, Brand Strategy

About the role:

As the Sr. Manager, Brand Strategy you will be a key driver of how our brand lives, breathes and engages our buying community — both in foundational brand equity work and major creative campaign moments.

This role is open to candidates based in the United States.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• Lead the strategy for major brand campaigns and activations, define the “why” and “what” for the creative team and agency partners (e.g., customer-centric insights, market concerns, opportunity spaces) and translate them into compelling creative briefs that inspire and guide high-impact work.
• Partner tightly with internal and external creative teams to maintain and elevate brand coherence across our full brand universe/ecosystem — ensuring every touchpoint (paid, earned, owned) reinforces our brand story, voice and visual identity.
• Manage external agencies and contractor resources to deliver world-class creative campaigns and branded content — plan, select, brief, oversee, and evaluate agency partners and contractors.
• Elevate customer storytelling and brand narratives — amplify major product moments through a mix of paid, earned, and owned channels; ensure the brand narrative resonates deeply with our buying community and maximises reach and impact.
• Identify and expand new brand opportunities — work cross-functionally to surface brand-building moments and pathways, deepen engagement and accelerate outsized reach via meaningful storytelling.
• Manage Corporate Marketing budgets – oversee planning, forecasting, tracking and optimisation of budget across the corporate marketing / brand function.
• Partner with brand media, sponsorships and channel leads — collaborate to maximise the brand investment, align brand strategy with media/sponsorship execution and ensure channel plans reflect brand objectives.
• Monitor brand health and score across cross-functional brand initiatives — define relevant KPIs, build dashboards or frameworks for tracking brand equity/health, run regular reviews and provide insights and recommendations for improvement.
• Hire, develop and lead an inclusive, engaged, and high performing team.

Minimum requirements for the role:

• 10+ years (or appropriate senior-level) experience in brand strategy, brand management, creative strategy or equivalent, ideally both agency and in-house or deep experience working agency side on major brand campaigns, with 2+ years leading a team.
• Proven ability to lead creative strategy and drive high-impact brand campaigns in competitive markets; able to set direction, collaborate with creative teams and agencies, and deliver results.
• Experience maintaining brand coherence across multiple touchpoints and channels — adept at partnering with creative, media, sponsorship and other marketing functions to ensure a unified brand universe.
• Strong storytelling instincts and the ability to translate customer/market insights into brand narratives and creative briefs that inspire.
• Demonstrated experience managing budgets and partner relationships (agencies, contractors) and delivering strategic work on time and on budget.
• Excellent cross-functional collaboration skills — ability to work across teams (creative, media, product, sponsorship, analytics) and influence senior stakeholders.
• Highly analytical mindset when needed — able to define brand health metrics, interpret brand performance data and make strategic recommendations.
• Excellent communication and presentation skills — comfortable articulating brand ideas and strategy to internal leadership and external partners.
• A self-starter with the versatility to think big (brand building) and roll up sleeves (execution). Comfortable in ambiguity and a fast-moving environment.
• Bachelor’s degree (Marketing, Communications, Business or related) or equivalent experience required.

An ideal candidate also has:

• Experience leading major rebrands, repositioning efforts, or category creation.
• Experience with storytelling for technical audiences, turning complex products into simple, compelling narratives.
• Familiarity with AI-driven creative workflows (e.g., prompt-based content development).