Senior Performance Marketing Manager - ABM

About the role:

We are looking for a strategic, results-driven Senior Growth Marketing Manager to lead and scale our digital ABM programs. In this role, you will own our digital ABM strategy and execution end-to-end—from segmentation and audience selection to creative execution and performance measurement. You’ll collaborate closely with Sales and cross-functional marketing teams to align on account priorities and translate them into targeted, high-impact initiatives that drive engagement and pipeline.

The right candidate is hands-on, analytical, and adept at balancing strategic vision with executional detail. This is a high-impact role for someone who thrives in fast-paced environments, values cross-functional collaboration, and is motivated by building scalable marketing programs that fuel business growth.

This role is a remote role open to candidates based in the US or Canada.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• Lead and scale Samsara’s digital ABM strategies end-to-end—including audience selection, segmentation, creative execution, and performance measurement.
• Collaborate closely with Sales to align on account priorities and translate them into targeted, impactful marketing initiatives.
• Experiment with new channels to uncover new growth frontiers.
• Own end-to-end campaign strategy and execution—from ideation and audience targeting to ads trafficking, creative optimization and performance analysis.
• Leverage performance data to inform audience segmentation, creative development, and bidding approaches that drive performance and efficiency.
• Analyze and present campaign results, implementing recommendations to optimize performance and identify new growth opportunities.
• Partner with the Sales, Marketing Ops, Demand Generation, Field Marketing, Customer Marketing, Brand Marketing, and the Regional Marketing Teams to create integrated campaigns to achieve our goals.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 5+ years of hands-on performance marketing experience, including 3+ years dedicated to building and executing ABM programs
• Skilled in building campaigns and ads directly in platform-native tools (e.g., Rollworks, 6sense, Influ2, Meta, LinkedIn, etc.).
• Experience with intent signal providers and AI ABM tools
• Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
• Proven ability to build ABM strategies from the ground up, with a strong focus on high-impact, high-return initiatives.
• Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
• High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
• Experience in B2B marketing executing and strategizing paid media campaigns
• Proactive self-starter who identifies opportunities for Marketing to drive business growth.
• Bachelor's Degree.