Sr. Product Marketing Manager - Frontline Experience & Recognition

About the role:

Samsara is looking for a Senior Product Marketing Manager - Frontline Experience & Recognition to own the go-to-market strategy and drive adoption for the application experience used by frontline workers. These are the drivers, mechanics, construction workers, and delivery people that make our economy run.

This is a unique role that blends the power of Samsara’s world-class enterprise solution with the day-to-day reality of the frontline workers who use the technology. Every day, legions of drivers, managers, and other critical employees use Samsara as the core of their daily workflows. You will be responsible for building the strategy and narrative for engaging with these users, driving continuous adoption and retention, and packaging the full solution for our GTM teams.

Successful candidates will have experience with apps and products where the buyer and end-user are on distinct journeys. The ideal candidate is a strategic storyteller and a well-rounded go-to-market thinker who can blend deep customer empathy with technical depth and flawless execution. Experience in end-user loyalty and user engagement is a strong plus.

This is a high-impact, dynamic position on a mission-driven team. You will be a key player in a fast-moving part of the business with regular exposure to senior leadership, and you will thrive in an environment that values proactive ownership over a predictable, step-by-step day.

This is a remote position open to candidates based in the United States.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are a strategic operator: You can connect the dots across product, sales, and marketing, turning customer insights into successful go-to-market strategies.
• You are a builder: You want to shape how a category-defining product grows and evolves, not just execute what’s already been defined. You can operate autonomously and make insights-driven decisions that drive business impact.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• Drive Go-to-Market Strategy: Develop and execute end-to-end product launch plans for the end user experience.
• Fuel Product Adoption and Loyalty: Design and run programs focused on driving the adoption and continuous engagement of recently launched products within our customer base.
• Empower Our Sales Team: Create and deliver high-impact sales enablement materials, including training, battlecards, competitor insights, and core messaging to help our sales team win.
• Create & Shape Content: Collaborate with marketing, comms, and video teams to create and vet compelling, customer-facing content that communicates our product value.
• Be the Voice of the Customer: Engage regularly with customers through beta programs, feedback sessions, and events to build advocacy and gather insights.
• Influence the Roadmap: Partner closely with Product Management to provide feedback from the field and influence the future direction of our safety products.
• Measure What Matters: Analyze performance dashboards to measure product adoption, campaign effectiveness, and key business metrics, reporting on progress to leadership.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 5+ years in Product Marketing with a focus on B2B SaaS, Logistics, or Management Consulting experience.
• Demonstrate experience in working with or marketing to end users in a technology or logistics company (e.g. working in driver engagement at a rideshare company or pilots at an airline)
• Demonstrate a deep understanding of distinct profiles and messaging as a function of the customer journey.
• Practice a mission-critical, commercial mindset with deep empathy for B2B sales channels and experience helping them win deals.
• Act as a proactive, resilient self-starter who thrives in ambiguity and takes full ownership to drive complex problems to a solution.
• Have executive presence and polished communication skills, with the credibility to "command a room" and present to senior leadership.
• Excel at customer-centric storytelling, translating technical features into clear value, and eagerly engaging directly with customers.
• Strong strategic and analytical skills, with the ability to synthesize complex data into clear, actionable insights.
• Excellent project management and leadership skills, with a proven ability to influence and drive alignment across cross-functional teams.
• Bachelor’s degree required, MBA preferred.

An ideal candidate also has:

• Past experience in building and deploying loyalty products.