Sr. Product Marketing Manager - Safety

About the role:

Samsara is seeking a Senior Product Marketing Manager - Safety to drive the go-to-market strategy and adoption of our fast-growing AI safety portfolio, including AI-powered camera hardware and intelligent driver safety workflows.

The role is ideal for a strategic storyteller and well-rounded go-to-market thinker who loves blending customer empathy, technical depth, and go-to-market execution. You’ll shape how we bring safety innovations to market, craft compelling narratives that resonate with operational and safety leaders for some of the world’s largest organizations, and ensure all teams are aligned around a unified strategy and story that drives impact.

This is a high-impact, dynamic position on a mission-driven team; you will be a key player in a fast-moving part of the business with regular exposure to senior leadership, thriving in an environment that values proactive ownership over a predictable, step-by-step-driven day.

This is a remote position open to candidates based in the United States.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact – helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are a strategic operator: You can connect the dots across product, sales, and marketing, turning customer insights into successful go-to-market strategies.
• You are a builder: You want to shape how a category-defining product grows and evolves, not just execute what’s already been defined. You can operate autonomously and make insights-driven decisions that drive business impact.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• Drive Go-to-Market Strategy: Develop and execute end-to-end product launch plans for new AI-powered safety features, including both hardware and software.
• Fuel Product Adoption: Design and run marketing programs focused on driving the adoption and usage of recently launched products within our customer base.
• Empower Our Sales Team: Create and deliver high-impact sales enablement materials, including training, battlecards, competitor insights, and core messaging to help our sales team win.
• Create & Shape Content: Collaborate with marketing, comms, and video teams to create and vet compelling, customer-facing content that communicates our product value.
• Be the Voice of the Customer: Engage regularly with customers through beta programs, feedback sessions, and events to build advocacy and gather insights.
• Influence the Roadmap: Partner closely with Product Management to provide feedback from the field and influence the future direction of our safety products.
• Measure What Matters: Analyze performance dashboards to measure product adoption, campaign effectiveness, and key business metrics, reporting on progress to leadership.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• 5+ years in Product Marketing with a focus on B2B SaaS or Management Consulting experience with a focus on enterprise sales and go to market.
• Demonstrate a mission-critical, commercial mindset with deep empathy for B2B sales channels and experience helping them win deals.
• Act as a proactive, resilient self-starter who thrives in ambiguity and takes full ownership to drive complex problems to a solution.
• Have executive presence and polished communication skills, with the credibility to "command a room" and present to senior leadership.
• Excel at customer-centric storytelling, translating technical features into clear value, and eagerly engaging directly with customers.
• Strong strategic and analytical skills, with the ability to synthesize complex data into clear, actionable insights.
• Excellent project management and leadership skills, with a proven ability to influence and drive alignment across cross-functional teams.
• Bachelor’s degree required, MBA preferred.

An ideal candidate also has:

• Past experience marketing technical B2B products.