Marketing & Member Engagement Manager - Online Retirement Platform

About Us

Silvur is modernizing what retirement decision-making in America looks like. We partner with financial institutions to deliver world-class tools and educational resources to their account holders—including personalized content, calculators, and connections to healthcare and financial services—to support the critical decisions their members make in their 50s, 60s, and through retirement.

Our white-labeled online platform is available to millions of credit union members and has been named to the Forbes Fintech 50 Most Innovative Companies. We’ve been featured in The New York Times, Fortune, CNBC, and Yahoo! Finance, and are backed by leading VCs like Anthemis and strategic investors including Curql, Reseda Group, Idaho Central Credit Union, Maps, WESECU, and Mission Federal Credit Union.

We believe health and wealth are inseparable in retirement—and we’re reimagining how credit union members are educated and supported during their Medicare journey. The introduction of our full-service, concierge Medicare agency, Silvur Insurance, in 2024 allows us to extend our services to provide members with much-needed one-on-one guidance led by licensed insurance agents. Our education-first model ensures trust, clarity, and personalized care.

About the Role

As the Marketing & Member Engagement Manager for our online retirement platform, you’ll be responsible for both B2B and D2C marketing efforts that drive awareness for –and ultimately adoption– of our SaaS online retirement platform among credit unions and their older members. 

You will support our sales team by providing the marketing campaigns and collateral that will help them convert prospects onto our SaaS platform. Of equal responsibility, you will own driving adoption and usage of the platform among members at our live credit union partners, working with the partner marketing teams as needed to meet goals. 

You’ll own multi-channel marketing strategies, while also being responsible for content, execution, optimization, and reporting, as well necessary coordination/communication with the marketing teams at our credit union partners. This role will directly impact how effectively we engage members around our retirement tools/resources and convert education into measurable results for Silvur.

Responsibilities

B2B Sales Support & Enablement

• Build and oversee cross-channel marketing campaigns that target all stages of the sales funnel
• Create and manage sales collateral and workflows that help sales convert leads and prospects
• Collaborate with the Sales team to discuss challenges and brainstorm possible marketing solutions

D2C and B2B2C Cross-Channel Marketing Campaign Strategy, Execution, & Optimization

• Manage strategy and calendar for multi-channel marketing campaigns across credit union partners (Channels include email, print, direct mail, paid media, events, SMS/app push notifications, referral, and more)
• Current email efforts include twice weekly newsletters to platform users and monthly adoption campaigns  
• Oversee message testing, execution, and performance tracking, optimizing campaigns as needed to improve conversion rates, engagement, and ROI 
• Align content and cadence with each credit union's internal marketing efforts and collaborate with credit union partners for reviews/approvals when needed
  

Content Creation & Management

• Develop all campaign content including email templates, social posts, digital assets, print materials, signage, web content, and more (Design is outsourced)
• Work with the Marketing Manager for Medicare to ensure any mentions of Medicare meet brand standards and regulatory requirements
• Deliver assets to each partner as needed and oversee review/approval process with partner marketing teams
  

Performance Dashboard & Reporting

• Track KPIs for campaigns across marketing funnel, including acquisition, engagement, and retention
• Monitor channel-level performance, including CPA, ROAS, CTR, and conversion rates, to inform optimization and budget decisions
• Deliver monthly insights and strategic recommendations based on performance data and partner feedback
  

Credit Union Collaboration

• Act as the primary liaison to credit union marketing leads regarding platform-specific efforts
• Customize outreach strategies for each partner’s preferred marketing channels
• Support co-branded messaging and share best practices