Overview
What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations.
Having worked in comms for a number of years, SourceCode’s Senior Account Managers are expected to have developed a solid media network and an aptitude for working with media to co-create stories. SourceCode’s SAMs are responsible for providing senior counsel to our clients, leading long-term strategy, creative campaign ideation and execution. Senior Account Managers are the day-to-day creative leaders, overseeing more junior team members.
What You’ll Do:
- Build rapport and trust with client contacts and be the primary point of contact for all tactical matters; effectively guiding and counseling clients
- Develop pitches, build accurate target media list in Muck Rack, draft thoughtful briefing materials, engage with media, build core reporter relationships, and build longer term media strategies
- Analyse Muck Rack data to draw out themes and trends and inform more effective engagement strategies, client counsel, and where pivots are needed
- Understand client roster & being strategic about leverage cross-client opportunities
- Consume industry news to understand how it might impact or connect to clients; lead fuel rapid response
- Effectively track speaker/awards/events/ed cals/seasonal calendar to maximise client success
- Research and identify targeted influencers
- Social calendar management and content creation; build integrated strategies
- Lead campaign evaluation to distill and report insights to inform future client recommendations
- Lead the development of written communication such as press releases, blog posts, award entries/speaking submissions, and longer length technical or highly complex bylines; final editing and reviewing team content
- Interview and develop thought leadership platforms
- Brainstorming and creative thinking; be vocal contributors across all elements of campaigns but most notably in internal and client brainstorms and planning sessions to contribute to team success
- Crisis counsel, conducting a risk assessment, prioritize potential risks and draft drawer statements/ comms chains
- Demonstrate understanding of client goals and KPIs and build meaningful strategies for clients; build tactical monthly scopes of work
- Manage resource allocation across accounts and help identify areas of skill set deficiency and partner with other leads to identify proper resources
- Project manage account work across teams, ensuring monthly and quarterly client KPIS are on track; ensure that entire team understands client priorities and delivers to deadlines
- Manage project to budget, ensuring minimal under/overservice and client satisfaction
- Business development – lead proposal development with an active role in the pitch meeting
- Identify opportunities for organic growth
- Mentor and coach junior team members for success; line management of 1-3 direct reports and assist in development of goals
- Identify developmental needs across teams and deliver agency-wide trainings
- Identify team challenges and troubleshoot problems with support from HR
