Influencer and Creator Manager

Description
Sprout Social is looking for a bold, strategic Manager, Influencer & Creator to drive our global brand presence and influencer marketing programs. This role sits at the intersection of storytelling, community building and measurable pipeline impact—leading initiatives that not only strengthen our brand but also generate business results through a tiered, intentional creator ecosystem.

Why join Sprout’s Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand, and increase customer retention—all in close partnership with our Sales and CX teams. We lead with clarity, act with speed, and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact, and accelerate your career, this is where you belong.

What you’ll do

Creator Strategy & Brand Growth.

• Scale the Influencer & Creator Program: Architect and manage a tiered partnership model that balances long-term brand ambassadors with flexible, campaign-based creators to drive brand demand and pipeline.
• Drive Cross-Functional Impact: Partner across the organization to integrate influencer and creator voices into the customer journey, balancing broad brand reach with measurable demand and pipeline.
• Operationalize via Sprout Influencer Marketing: Use our own platform as the foundation for identifying, managing, and scaling partnerships—ensuring rigor, visibility, and balanced impact across the funnel.

Serve as a Strategic Practitioner-Partner to the Product Team: Use day-to-day experience with Sprout’s Influencer Marketing tools to surface practical insights, user feedback, and social-first recommendations that inform the product roadmap and strengthen our competitive positioning.

Thought Leadership & Industry Voice

• Build Sprout’s Voice on Creator Strategy: Shape social-first content and thought leadership rooted in creator data and cultural insights. Position Sprout as a standout brand by sharing practitioner-led perspectives on how high-growth creator programs drive business impact across industries.
• Innovate Through Creator-First Formats: Pilot new content series and partnership models—including AI-driven creator workflows and emerging video formats—to keep Sprout at the forefront of social innovation and provide a blueprint for our customers.
• Lead with AI: Research, experiment with, and implement new technologies and approaches from the rapidly evolving AI toolset—not only to accelerate the work of the social team, but also to transform how the team works and what it delivers to the business.

Measurement & Cross-Functional Impact

• Elevate reporting & ROI: Develop reporting frameworks that connect influencer programs to business outcomes—including pipeline, CPL, CPM, and revenue influence. Translate insights into clear, executive-ready narratives; content for demand generation; and influencer thought leadership assets for customers and prospects.
• Cross-functional leadership: Partner with Brand Creative, Campaigns, Product Marketing, Field Marketing, to strategically engage influencers and creators to amplify integrated campaigns, product launches, and corporate moments (e.g., Dreamforce, Art Basel, Sprout first-party events ).
• Mentor and collaborate: Provide guidance to team members, fostering creative excellence, scalable processes, and professional growth.

What you’ll bring

Minimum Qualifications

• 6+ years of social media experience across B2B or consumer brands, with deep expertise in social strategy, influencer/creator marketing, and social campaign execution.
• A proven track record of connecting social to pipeline and revenue impact, with experience building reporting that resonates with executives.
• Exceptional writing, editing, and storytelling skills, with the ability to adapt voice across formats and platforms, and experience using tools such as CapCut, Adobe, and Canva.
• Strong project management skills; able to oversee complex programs, budgets, and vendor/creator relationships simultaneously.

Preferred Qualifications

• Familiarity with social listening, analytics, and influencer platforms (e.g., Sprout Social, Traackr, Tagger, Aspire, or CreatorIQ) to measure ROI and optimize campaigns.
• Demonstrated success building and executing impactful influencer and creator strategies.

How you’ll grow

Within 1 month, you’ll plant your roots by:

• Building relationships across the organization: Establish deep connections within the Brand, Product Marketing, Field Marketing, and Campaigns teams—with a primary immersion into the Influencer Marketing Product team—to align creator strategies with cross-functional priorities and product roadmaps.
• Auditing the Creator Ecosystem: Perform a comprehensive audit of current influencer activations, partnership performance, and creator-led content to identify quick wins for balancing reach with pipeline impact.
• Establishing a Strategic Program Vision: Define a clear vision for your focus areas—specifically the tiered creator partnership model, the "Customer Zero" feedback loop for the Product team, and integrated campaign support.

Within 3 months, you’ll start hitting your stride by:

• Launching influencer/ creator activations that reflect Sprout’s authority, creativity, and market positioning.
• Contributing measurable insights to campaign and product distribution strategies—demonstrating how strategic engagement of influencers and creators can fuel adoption, awareness, and engagement.
• Representing the social team cross-functionally and advising stakeholders on best practices and opportunities to engage influencers and creators to amplify impact.

Within 6 months, you’ll be making a clear impact through:

• Driving measurable growth in the influencer/creator creator program efficiency (CPL, CPM, engagement benchmarks).
• Influencing product marketing and creative distribution plans with social-first recommendations rooted in cultural insight and performance data.
• Becoming a go-to partner for internal teams and external collaborators on how to maximize influencer and creator impact.
• Mentoring team members.

Within 12 months, you’ll make this role your own by:

• Establishing scalable frameworks and playbooks for campaign distribution, influencer partnerships, and international content.
• Demonstrating the full-funnel business value of influencer and creator partnerships with reporting frameworks that resonate at the executive level.
• Playing a pivotal role in shaping both Sprout’s reputation and measurable outcomes through bold, innovative influencer/creator strategy

Our Benefits Program

We’re proud to regularly be recognized for our team, product, and culture. We invest in our team with a comprehensive, competitive benefits program:

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
• Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter.

Individual base pay is based on various factors, including whether you’re located in Zone 1 or Zone 2, as well as relevant experience and skills. In the United States, we have two geographic pay zones. For this role, the expected base pay ranges for new hires are:

• Zone 1 (New York, California, Washington): $110,900-$138,600 USD annually
• Zone 2 (All other US states): $100,800 -$126,000 USD annually

The listed ranges represent earning potential in this position. These ranges were determined by a market-based compensation approach; we used data from trusted third-party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi-annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

Base pay is only one element of an employee's total compensation at Sprout. Every Sprout team member has an opportunity to receive restricted stock units (RSUs) under Sprout’s equity plan. Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit). Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution. Sprout offers “Flexible Paid Time Off” and ten paid holidays. We have outlined the various components to an employee’s full compensation package here to help you to understand our total rewards package.

Sprout Social is proud to be an Equal Opportunity Employer. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Because Sprout Social is a federal contractor, we affirmatively recruit individuals with a disability and protected veterans. Learn more about our commitment to diversity, equity and inclusion in our latest DEI Report.

If you require a reasonable accommodation for any part of the interview process or to submit your application, please email us at [email protected]. Include the nature of your request and your preferred contact information. We'll do everything we can to support your success during our recruitment process while upholding your privacy. Please note that only inquiries regarding accommodations will receive a response from this email address; other inquiries will not be addressed (e.g., you send your resume but are not requesting an accommodation).

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster and (2) Sprout Social's Affirmative Action Statement.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law.

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