Growth Marketing Manager (Digital Nomad)

🌱 Genki is a Japanese word that means "healthy, energetic, and full of spirit". That's us!

🚀 We're a fast-growing, fully remote startup

🌍 We believe in a future where more and more people will be nomads and world residents. Our mission is to help them stay healthy and live well wherever they go. It all starts with great health insurance that works all over the world.

In just a few years, we've grown from zero to covering over 60,000 nomads from all over the world. But we're just getting started. We have ambitious goals, an exciting mission, and tons of ideas for new campaigns, channels, and growth experiments. More ideas than we've been able to execute so far.

That's where you come in!

We're looking for a Growth Marketing Manager who thrives on variety: someone who loves jumping between writing a lead nurturing email, planning a launch, and keeping a dozen projects moving forward.

What You'll Do

You'll be the glue that holds our marketing funnel together. 

Coordination & Project Management

• Own project management for marketing initiatives. You'll live in JIRA and keep the team moving at ⚡speed.
• Coordinate projects and launches across channels: making sure our designer has assets ready, our social media manager knows what to post, our partnerships team has notified partners, and our ads agency is aligned

Hands-On Execution

We're still a fairly small team, so in addition to coordinating others, you'll roll up your sleeves:

• Writing marketing copy: website pages, email campaigns, ad copy, launch announcements
• Launching landing pages (in coordination with our designer, developers, and ads agency)
• Setting up and managing email campaigns

Lifecycle Marketing

There's one area where we see huge opportunity, and where you'll have total ownership. Other people on the team own channels like social, partnerships, and ads. Lifecycle marketing will be yours to build.

We have thousands of customers and leads that we're not systematically talking to. You'll build lifecycle marketing from the ground up:

• Lead nurturing sequences for people who request quotes but don't convert 
• Reactivation campaigns to win back former customers
• Retention campaigns to reduce churn
• Upsell flows to convert short-term customers to long-term plans