We are an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting-edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience.
Our mission is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint.
Our vision is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community-driven engagement.
Whether it’s through competitive sportsbook offerings or immersive casino gameplay, we are dedicated to creating a unique and engaging platform. Join us in shaping the future of crypto iGaming.
We're seeking a Head of Affiliates to build, lead, and scale our affiliate program. You'll own everything from strategy to execution, managing relationships with high-value partners while developing a high-performing team. This role reports to CMO and is critical to our customer acquisition strategy.
Develop and execute affiliate campaigns aligned with company growth objectives
Recruit, onboard, and nurture relationships with Igaming affiliates, streamers, KOLs, and content creators.
Negotiate partnership terms and commission structures that balance profitability with competitive positioning
Implement tracking, reporting, and fraud prevention systems to ensure program integrity
Analyse affiliate performance data and optimise campaigns for ROI
Manage affiliate marketing budget and forecast revenue contribution
Collaborate with Product, Tech and Marketing teams to ensure seamless partner experience
Ensure affiliate compliance across jurisdictions
Represent Playlink at industry conferences and networking events
5+ years in affiliate marketing, with at least 3 years in crypto gambling or iGaming
2+ years managing and developing teams
Proven track record of scaling affiliate programs and achieving revenue targets
Deep understanding of crypto/blockchain technology and cryptocurrency payment flows
Strong network of existing affiliate relationships in the crypto gambling space
Experience with affiliate tracking platforms
Data-driven approach with strong analytical and reporting skills
Knowledge of compliance requirements across multiple jurisdictions
What Sets You Apart
Experience working in startup or high-growth environments
Background in both crypto-native and traditional iGaming affiliates
Understanding of Web3 community dynamics and influencer marketing
Track record of building affiliate programs from early stage to maturity
Comfortable working autonomously while collaborating cross-functionally
Experience managing remote/distributed teams
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