Who is Taco Bell?
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About the Job:
Taco Bell is on the lookout for a visionary Head of Precision Media to elevate our media strategies across first-party (1P) and third-party (3P) delivery programs, drive loyalty acquisition, enhance e-commerce retention, and spearhead customer-centric campaigns. This pivotal role will focus on driving repeat business and increasing frequency among our active user base through highly targeted and effective media strategies.
In this role, you will shape and execute innovative media strategies designed to enhance customer engagement and retention. You will also lead media efforts with third-party delivery aggregators and vendors such as DoorDash, Uber Eats, and GrubHub, forging strategic partnerships to maximize impact and drive innovation.
You will oversee, create and develop media strategies across diverse channels, including television, online video, digital, mobile, and paid social. You will drive our media initiatives to enhance customer engagement, boost loyalty, and achieve our marketing and media objectives.
The Day-to-Day:
- Lead and develop innovative media strategies to enhance customer loyalty, acquisition, and retention, with a focus on driving repeat transactions and increasing customer frequency.
- Assist the Consumer Loyalty team to oversee cross-brand integrated loyalty offerings, including, loyalty awareness, acquisition, engagement, and lifecycle marketing.
- Manage media agencies and partners to ensure the successful implementation of media strategies that achieve brand objectives
- Oversee the operation and optimization of three distinct CDPs to leverage data for media strategy development. Utilize insights from CDPs to inform and refine media strategies for optimal performance. Ensure seamless data integration and utilization across CDPs to support targeted media campaigns and personalized customer experiences.
- Lead media strategies for third-party delivery aggregators, including DoorDash, Uber Eats, and GrubHub. Forge and maintain strong relationships with key delivery and foodservice vendors to explore and implement innovative media solutions. Act as a change agent, proposing and leading new ways of working with partners to drive strategic media objectives and enhance partnership value.
- Ensure alignment with brand KPIs and P&L targets, collaborating closely with Delivery and Loyalty teams and cross-functional partners to implement effective loyalty strategies.
- Partner with brand Head of Paid Media + Marcom, VP of Digital, CDO, Director of Loyalty and Director of Delivery, and channel leaders to attribute the full economic value of loyalty programs and delivery programs. Coordinate with internal departments—including legal, digital, creative, product, social, CRM and media agencies—to ensure seamless execution of media initiatives. Thought partner and collaborator with Integrated Media Calendar team and Brand + Media Strategy team on experience planning.
- Lead SEO strategy to enhance organic search visibility and drive traffic to digital properties.Work with media and SEO agencies to execute strategies effectively and optimize performance.
- Lead and inspire a high-performing team to be customer-focused, innovative, and results-oriented. Foster a collaborative and dynamic work environment that drives excellence in media strategy execution.
Is This You?
- Seasoned Leader: 10+ years of experience with precision media, customer-led thinking at the agency, AdTech or client-side. You have a mix of marketing expertise and strong business acumen, with extensive experience in media driving customer retention and loyalty marketing.
- Digital Experience: You bring experience in retail, apparel or feed and beverage and have a solid background in digital media, particularly with omni-channel loyalty programs. Your reputation for developing and implementing effective customer and marketing strategies is well established.
- Business Impact: You have a proven track record of driving business value and achieving P&L results. Your ability to understand business impacts and make data-driven decisions ensures the full economic value of loyalty and delibery programs is attributed to brands.
- Strategic and Analytical: You are a highly strategic leader who can balance short- and long-term objectives. With deep analytical and financial expertise, you leverage data to drive decisions and optimize media performance.
- Effective Communicator: Your strong communication skills, both written and oral, enable you to participate in and influence executive-level discussions and decisions while executing processes effectively.
- Cross-Functional Leader: You excel in leading cross-functional teams and gaining alignment across complex, matrixed organizations. Your ability to drive collaboration and execute strategies across various departments is a key strength.
Work-Hard, Play-Hard:
- Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, carwash,
- Onsite gym with fitness classes and personal trainer sessions
- Up to 4 weeks of vacation per year plus holidays and time off for volunteering
- Generous parental leave for all new parents and adoption assistance program
- 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
- Comprehensive medical & dental including prescription drug benefits and 100% preventive care
- Discounts, free food, swag and… honestly, too many good benefits to name
Salary Range: $157,100 to $170,000 annually + bonus eligibility + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal. You may also access Taco Bell’s Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com-2024/assets/build/doc/Employee+Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf
