Senior Marketing Data Analyst (d/f/m)

Our story:

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.

Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix, Steuerbot and TaxScouts, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we're rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016.

Your challenge:

Join our Marketing Analytics team as a Data Analyst, where your mission is to transform data into strategies that fuel growth. You’ll work at the crossroads of analytics engineering and advanced analytics to influence CLV, CAC, and revenue outcomes. As a trusted partner to Growth Marketing, MarTech, and CRM, you’ll play a pivotal role in shaping how we scale efficiently in competitive markets.

Your responsibilities and decisions:

• Design, run, and improve measurement frameworks (attribution, MMM, incrementality tests, brand trackers). Use their insights to drive test-and-learn plans and guide strategic decisions on budgeting, channel mix, and retention.

• Apply advanced statistical and predictive techniques, turning complex data into clear recommendations that directly influence marketing decisions to maximize CLV and reduce CAC.

• Build and maintain scalable data models and pipelines in dbt, ensuring reliable, well-documented datasets that serve as the foundation for marketing analytics.

• Develop and expand Looker dashboards and explores, enabling self-serve access to intuitive, actionable reporting across teams.

• Partner closely with Growth Marketing, MarTech, CRM, Finance, and Analytics Engineering to ensure data quality, model accuracy, and scalable implementation of insights.

• Experiment with and apply AI-driven solutions (e.g. LLMs, workflow automation) to streamline recurring tasks, rethink traditional analytics approaches, and unlock new ways to deliver business impact.

• Communicate insights clearly and persuasively, driving alignment across stakeholders and ensuring data-driven decisions are widely adopted.

Your profile:

•  2+ years in Marketing Analytics and Data Modeling, ideally in B2C acquisition and retention.

• Hands-on with attribution models, MMM, incrementality testing and campaign performance analysis across digital paid channels (search, social, programmatic) and CRM. Exposure to offline/brand measurement (TV, CTV, podcast) is beneficial.

• Hands-on expertise in statistical modeling and machine learning (e.g. regression, Bayesian methods, classification, clustering, forecasting), with experience in causal inference and experimentation design applied to marketing use cases such as CLV prediction, demand forecasting and pricing elasticity models.

• Advanced SQL for data manipulation, Python for statistical analysis and predictive modeling, experience with dbt for data modeling and Looker (or similar BI tools) for dashboarding and reporting.

• Strong ability to extract insights and connect them to CAC, CLV, and retention outcomes, guiding acquisition and retention strategies.

• Skilled at distilling complex data into actionable insights for both technical and non-technical stakeholders, with experience influencing senior leaders.

• Proactive, outcome-driven, and comfortable owning analyses from data pipeline to business recommendation that drives measurable business impact.

• Practical experience applying AI-driven solutions such as prototyping with LLMs (e.g. Claude Code, Gemini CLI), automating workflows (e.g. LangChain, n8n), using AI-powered IDEs (e.g. Cursor) to accelerate coding and analysis, or enhancing marketing analytics processes.

Why Taxfix?

• A chance to do meaningful, people-centric work with an international team of passionate professionals.

• Holistic well-being with free mental health coaching sessions and yoga.

• A monthly allowance to spend on an extensive range of services that you can use and roll over as flexibly as you like.

• Employee stock options for all employees—because everyone deserves to benefit from the success they help to create.

• 30 annual vacation days and flexible working hours.

• Work from abroad for up to six weeks every year. Just align with your team, and then enjoy your trip.

• Plenty of opportunities to socialise as a team. In addition to internal tech meetups, our international team hosts regular get-togethers—virtually and in person when possible.

• Free tax declaration filing, of course, through the Taxfix app—and internal support for all personal tax-related questions.

• Have a four-legged friend in your life? We’re happy to have dogs join us in the office.

Excited? So are we. Learn more about Team Taxfix on our blog and get a glimpse of our culture.

At Taxfix, we believe that incredible things happen when you have a wealth of perspectives and experiences. We're proudly committed to equal employment and development opportunities no matter your gender, race, religion, age, sexual orientation, colour, disability, or place of origin. To help mitigate any potential unconscious biases, we ask that you refrain from including your picture, age, or marital status on your CV. Let your experiences speak for themselves.

Not sure if you meet all the requirements for this role? Please apply anyway. You might bring something special to the team that we hadn't considered previously.