Head of Consumer Communications at The Knot Worldwide

WHAT WE DO MATTERS:

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.

ABOUT THE ROLE AND OUR TEAM

The Sr. Manager, Head of Consumer Communications will join The Knot Worldwide’s Global Communications team, with a focus on driving consumer PR strategies and media coverage for The Knot and The Bump. Reporting to the VP, Global Communications and Impact, this person will play a large role in developing and executing impactful earned media coverage across traditional and emerging consumer press. They will excel in crafting stories that resonate, and driving cultural relevance for our brands. A successful candidate will be both strategic and creative, with expertise in leveraging data and insights to create compelling narratives that engage current and future audiences and drive brand awareness. This role collaborates closely with key stakeholders such as integrated marketing, social, influencer, editorial, data and insights, and product marketing.

RESPONSIBILITIES:

Develop and execute against a comprehensive consumer PR strategy for The Knot Worldwide (TKWW), in alignment with business objectives and marketing goals.
Garner top-tier consumer press coverage for US brands The Knot, Wedding Wire, and The Bump in support of major initiatives and create a steady drumbeat of coverage with a focus on enhancing SEO and LLM efforts.
Identify and garner coverage with new and emerging consumer media platforms (podcasts, Substack, social media editors, etc.), with a focus on targeting Gen Z and Millennial consumers.
Partner closely with the marketing, social, and influencer teams to ensure PR is integrated into relevant campaigns, social activations, consumer events, industry shows, and more.
Provide day-to-day management and overall guidance to TKWW’s consumer PR agency.
Track, analyze, and report on determined PR metrics and KPIs to measure effectiveness of efforts and demonstrate ROI to the business.
Partner with Senior Leadership on reactive press inquiries, as needed.

SUCCESSFUL CANDIDATES HAVE:

At least ten years of public relations and communications industry experience, with at least 3-5 years of that time spent in the consumer PR field.
A Bachelor’s degree in PR, Communications, Journalism, or a related field.
Already established media relationships with top-tier and emerging consumer press.
Ability to develop and execute communications strategies that align with business objectives and provide demonstrable ROI.
Strong writer with the ability to write compelling materials for press and owned channels (examples will be required).
Ability to track metrics, analyze performance, and make data-driven decisions.
Ability to work across functions to gather information and make strategic recommendations.
Prior PR agency and in-house experience is required.

WORK MODEL:

This role is Together@TKWW-eligible and based near one of our office hubs. Starting September 15, 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.

WHAT WE LOVE ABOUT YOU:

Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.

Head of Consumer Communications

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About The Knot Worldwide