Senior Manager, Consumer Creative at The Knot Worldwide

WHAT WE DO MATTERS:

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.

ABOUT THE ROLE AND THE TEAM:

The Knot Worldwide is seeking a Senior Manager, Consumer Creative to lead day-to-day creative for The Knot, our flagship US consumer brand.

Reporting to the Sr. Director of Consumer Creative, you’ll oversee a team of designers and copywriters—shaping how the brand comes to live across our paid and organic channels, CRM, and experiential moments. You’ll bring strong creative instincts, thoughtful systems thinking, and a proactive approach to problem-solving. This role sits at the intersection of craft and strategy; you’ll partner with Marketing, Social, Product, and Editorial peers to create cohesive, emotionally resonant storytelling that deepens brand love and drives measurable engagement.

RESPONSIBILITIES:

Creative Leadership

Lead the design and copy team for The Knot, ensuring work is visually elevated, on-brand, and strategically sound.
Provide clear, actionable feedback and foster a supportive, growth-oriented creative culture.
Partner closely with the Sr. Creative Director to translate brand strategy into compelling creative expressions.
Champion The Knot’s visual identity and tone of voice—maintaining consistency while evolving for cultural and platform relevance.
Identify opportunities to bring in external creative partners (agencies, freelancers, or production specialists) when capacity, craft, or perspective gaps exist. Lead onboarding, briefing, and quality oversight for those partners to ensure seamless integration with internal teams.
Collaborate with Production and Ops partners to manage timelines, briefs, and deliverables.
Acts as a culture carrier, supporting initiatives that improve visibility, feedback loops, and professional development for creatives.

Strategy & Collaboration

Serve as a key creative partner to cross-functional teams, contributing to campaign and channel strategy.
Advocates for creative excellence and helps articulate the “why” behind design and copy decisions in cross-functional discussions.
Leverage data and insights to inform creative decisions and measure impact.
Participate in concept development and creative reviews for campaigns, product launches, and social initiatives.
Proactively identify opportunities to improve creative systems, processes, and tools that help the team work smarter.

Executional Excellence

Roll up your sleeves when needed—contributing to design, copy, and concepting alongside your team.
Experiments with emerging creative tools (AI, automation, templates) to enhance efficiency and unlock new forms of storytelling.
Ensure every deliverable meets brand standards for storytelling, inclusivity, and craft.
Stay ahead of creative, cultural, and social trends, bringing new ideas that keep The Knot fresh and relevant

SUCCESSFUL CANDIDATES HAVE:

7–10 years of creative experience in design, copy, or art direction, ideally within lifestyle, consumer tech, or brand-driven organizations.
Proven ability to lead creative across channels—especially social, paid, and digital marketing.
Exceptional taste, storytelling instincts, and understanding of brand systems.
A collaborative leader who provides clarity and motivates through empathy and example.
Strong communicator with the ability to present and defend ideas confidently.
Resourceful, organized, and proactive—anticipating needs before they become blockers.
Contributes to a positive, inclusive team culture that celebrates creativity, collaboration, and recognition of great work.

WORK MODEL:

This role is Together@TKWW-eligible and based near one of our office hubs. You’ll be expected to work in the office two days a week as part of our hybrid work model.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job. Together, we have an incredible opportunity to make it even easier for our customers to plan life’s most meaningful moments and for our small business owners to grow and scale. We would love to have you with us on our journey.

WHAT WE LOVE ABOUT YOU:

Commit to our customers: You act as one team on behalf of our customers. You lead with head and heart, and build what matters for life's most meaningful moments.
Raise the bar: You define "great" and work backwards. You don't just accept how it's been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
Be all in: You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
Celebrate impact: You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office.. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.
For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., to improve recruitment practices or manage candidate pools), to which you can object at any time. You have the right to access, rectify, or delete your data, and to object to certain uses. To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.

Senior Manager, Consumer Creative

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