B2B Marketing Manager (Individual Contributor)

Thumbtack helps millions of people confidently care for their homes.

Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

About the B2B Marketing Team

Our team helps service businesses (“Pros”) learn about Thumbtack, trust the platform, and see its value for their business. We focus on bringing in high-quality Pros and helping them stay successful on Thumbtack.

We work with product, sales, design, and customer teams to create a strong experience for Pros. We build trust, show real results, and help Pros grow their businesses on Thumbtack.

We run marketing programs, campaigns, and communications that guide Pros through their journey and help them win more jobs and work more efficiently.

About the Role

The B2B Marketing Manager helps bring our marketing plans to life. You will execute campaigns that support mid-market and enterprise Pros. You will work with Sales, Success, and Marketing Ops to run full-funnel campaigns that help bring in new Pros, re-engage old Pros, and retain large Pros on the platform.

You will use tools such as Reddit Ads, LinkedIn Campaign Manager, programmatic platforms, email marketing, and account-based marketing tools to build and improve email and paid media campaigns.

This is a hands-on role for someone who likes turning plans into action and creating campaigns that deliver real results.

What You Will Do

• Turn marketing plans into clear execution steps across email, paid ads, and nurture programs.
  Build and launch emails, landing pages, forms, and automated journeys in Pardot.
• Run paid media campaigns in account-based marketing or trade desk platforms, ensuring correct targeting, assets, tracking, and UTMs.
• Test and optimize campaigns using A/B testing, segmentation, and performance data.
• Support Sales with campaigns like upsells, reactivation pushes, and special promotions.
• Work with Field Marketing and Partnerships on events, gifting, direct mail, and follow-up campaigns.
• Track performance using campaign dashboards; maintain clean data and workflows; manage campaign calendars; ensure consistent creative across channels.

In order to be successful, you must bring

• 2–5 years of B2B marketing experience, especially in campaign operations, marketing automation, or demand generation.
• Experience using CRM and marketing automation tools like Salesforce/HubSpot and Pardot/Marketo.
• Experience with ABM or paid media tools (Demandbase, 6sense, RollWorks, Trade Desk, etc.).
• Tableau experience or ABM/paid media certifications are a plus.
• Skilled in building automated email journeys, nurture flows, and high-converting forms.
• Strong project management and QA skills — organized, careful, and detail-oriented.
• Comfortable reading dashboards and analyzing results.
• Enjoys working with others and solving problems in a fast-moving environment.
• Willing to work a night shift, following PH holidays.