Performance Marketing Specialist

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Toptal is looking for a Performance Marketing Specialist who will be responsible for continuing to scale Performance Marketing at Toptal. In this role, you will optimize paid media and manage specific aspects of Toptal’s global SEM, paid social & OLV, with the objective of acquiring quality clients who are looking to tap into Toptal’s highly skilled talent and professional services. You will be supported by full-scale Business Analytics, Creative and Customer teams to tackle all aspects of the channel, from strategy to execution to analysis.

You will be expected to be both a facilitator and generator of world-class growth performance marketing ideas that are put into action at Toptal. You will contribute to our performance marketing outcomes from every aspect, including facilitating, generating, organizing, planning, and executing all performance marketing ideas and techniques.

This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English.

·Maximize paid media driven revenue by providing Toptal with a steady stream of high-potential prospective clients.

·Contribute to the development and implementation of a comprehensive marketing strategy aligned with the company’s overall business objectives.

·Identify new opportunities for brand growth and revenue generation across paid social media, display and other advertising channels, while working with a team to further enhance our SEM efforts.

·Help Executives, Marketing Strategists, and the Senior Leadership team craft and hit KPIs that relate to their initiatives and OKRs.

·Assist in building forecasts and projections that relate to the expected ROI on marketing campaigns, traffic, user acquisition, and other areas of marketing that require robust and rigid financial analysis.

·Work with the Business Analytics and Marketing Strategy teams, extrapolating insights and turning those insights into actionable strategies that the Performance Marketing team can leverage to create marketing initiatives.

·Ensure the team is maximizing the impact of all performance marketing experiments by maintaining organized playbooks, automated systems, and dashboards that track the states and thresholds related to each experiment.

·Contribute to the generation of new ideas that push the boundaries of what’s possible within Performance Marketing.

·Manage all day-to-day operations, including campaign strategy, execution, analysis, and reporting.

·Constantly ideate new ways to grow and improve channel efficiency in order to build an offering.

·Ensure Paid Media is running in accordance with industry best practices and maintain immaculate long-term tracking.

·Generate reports and analyze data to draw out actionable insights from complex data sets using tools like Google Sheets, Excel, Google Data (Looker) Studio.

·Collaborate with creative and content teams to develop ad copy, visuals, and landing pages that improve CTR and conversion rates.

·Lead high visibility calls with stakeholders, including analysis, recommendations, performance, and status updates.

·Assist with building and refining audience strategies across paid social, programmatic, and OLV, leveraging first-party data, lookalike modeling, in-market segments, and contextual targeting to reach high-value users.

·Design and execute structured A/B and multivariate tests on audiences, creatives, and placements to identify performance drivers and continuously improve campaign efficiency.

·Create detailed campaign dashboards and recurring reports, highlighting performance by audience segment, platform, and creative. Translate findings into actionable recommendations for scaling and efficiency.

·Monitor audience performance trends, identify underperforming segments, and reallocate budget toward high-performing cohorts to maximize ROAS and lead generation goals.

·Put together and deliver tactical presentations that clearly deliver meaningful result data, insights and go forward recommendations.

·Onboard and integrate into Toptal. Meet with the teams and people you will have working relationships with.

·Work closely with the VP of Performance Marketing and Director of Marketing Strategy to get a fundamental understanding of the teams, product, and business operations.

·Work closely with the Paid Media team to dive deep into our history, assets, roadmap, and unexplored opportunities that you will be able to lead.

·Independently start to study and learn the Toptal platform and product suite.

·Work to get up to speed with how the organization runs, including how our OKRs, RACIs, and other operational frameworks work.

·Familiarize yourself with our current paid media strategies and areas for growth.

·Have a good understanding of Toptal’s historical paid media performance, including seasonal trends and major past experiments.

·Develop an understanding of the niche opportunities in Toptal’s verticals.

·Take full ownership of all paid social, display and affiliate strategies, as well as joint ownership of SEM strategy.

·Launch and evaluate your own paid media growth ideas.

·Deliver successful performance marketing strategies that can be further iterated and replicated.

·Work closely with other teams on cross-channel initiatives.

·Develop a thorough understanding of Toptal’s paid media growth process.

·Have a very strong understanding of how the Marketing function and all related internal functions work together to produce outcomes.

·Charter a path for ensuring collaboration is strong and work output remains at an extremely high-quality level for all Marketing-related initiatives.

·Garner the trust of your peers and the individuals who you’re most closely working with.

·Demonstrate significant impact on paid media channel growth and cost-efficiency improvement.

·Become Toptal’s expert in paid social and OLV strategies. You will hold a pivotal role in generating company revenue and driving growth.

·Scale the performance and work output of Performance Marketing significantly.

·Demonstrate the successful implementation and execution of several new growth strategies and tactics.

·Garner the trust of the Executive and Marketing Senior Leadership team in your ability to lead and execute performance marketing strategies for the long term.

·Bachelor’s degree required.

·2-4 years of experience in paid media, specifically paid social and OLV (high proficiency), as well as SEM (familiarity).

·Expertise with annual Paid Media budgets in excess of $1M/yr.

·Experience in the end-to-end ideation, implementation, analysis, and promotion of Paid Media growth strategies.

·You must have the ability and willingness to review, with meticulous attention to detail, all of the final work product that your team creates. This needs to hold true for both analytical and creative work.

·Demonstrated experience growing revenue at scale via performance marketing, preferably within a B2B technology or services company.

·Experience with A/B testing strategies.

·Experience with summarizing results into slide decks.

·Experience presenting to large teams and executives.

·Impeccable written and verbal communication skills in English.

·Experience working with a number of stakeholders, both internal and external, across time zones and geographies.

·Innate curiosity and willingness to learn, and an obsession with growth performance.

·This is a remote position that requires a motivated self-starter. No one will monitor your working hours but you will be expected to consistently contribute value and deliver results.

·Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts.

·You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.