Title: COPYWRITER Location: TORONTO
Group: Creative Hiring Manager: Creative Director
WHO WE ARE:
We are TRACK – a member of the RAPP family– world leaders in activating growth with precision and empathy at scale.
As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that emphasizes personal well-being.
HOW WE DO IT:
At TRACK, our fearless super connectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.
Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.
Part of Omnicom Precision Marketing, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets. The TRACK team makes up 100 of those professionals.
YOUR ROLE:
As a Copywriter, you are a strong conceptual thinker who knows how to bring a story to life across digital channels and user journeys. You’re comfortable pushing the boundaries of creative excellence while keeping an eye on delivering required results. You know how to partner with cross-disciplinary teams and creatives across every phase of the development from ideation to implementation.
YOUR RESPONSIBILITIES:
- Bringing your full self to all you do every single day
- Ability to Create, Present and Execute creative concepts that are on strategy across all marketing channels (email, print, display, social, OLTV, Radio, and events/partnerships).
- Comes up with multiple ways of answering the briefs that are original and unexpected.
- Shows eagerness to experiment, collaborate, and see ideas implemented.
- Demonstrates an appreciation for the importance of data-driven insight in the creative process.
- Ability to be autonomous in daily activities but maintains connected through regular check ins and updates to manager.
- Manages work efficiently with accountability to always deliver on time, on budget and on brief.
- Produces work that goes above and beyond what the client and agency expect
- Creates and checks copy, design and artwork with obsessive attention to detail
- Participates in creative department, local office and national RAPP activities, meetings, trainings, and developmental opportunities.\\
- Ability to express ideas through concept statements, mini-manifestos, and other forms of writing to quickly get an idea across.
- Ability to work under pressure to meet tight deadlines.
- Authoritatively present your copy and strategic concepts to senior team members, where comfortable, is willing to present to clients and other agency teams.
- Stay current with changes in technology and demonstrate technical proficiency.
- Able to relate to others, is patient with junior team members.
- Expected to mentor junior member/s of the team.
- Displays an interest in the company culture and looks for ways to add value to it.
- Shows hunger and fearlessness through dedication to their craft.
REQUIRED SKILLS:
- 2+ years' experience in advertising (CRM and event experience a huge plus)
- Luxury and/or automotive experience
- Must have a proven portfolio of spec, produced and award-winning work.
- Must demonstrate expertise in digital and traditional mediums
- Must provide examples of long and short form copy.
- Must demonstrate an excellent copywriting craft that is fueled by strong conceptual thinking
- Must take ownership and be confident in talking about copy and concept decisions
- Must strive to overdeliver and always show different solutions to a creative ask
- Must possess amazing communication and interpersonal skills.
- Can present with knowledge and lead presentations.
- Brings the experience to lead, execute and complete projects of all sizes with resourcefulness and dedication.
- Working knowledge of Adobe Creative Suite software and awareness of new technologies or vendor partners that can amplify creative work
- Knowledge and basic use of Figma a plus
- Willingness to embrace and use AI in your work
- Must be proficient in Microsoft Suite (Word, Outlook, PowerPoint, Excel)
OUR PERKS:
- Generous PTO policy
- Comprehensive health and dental plans
- Paid personal and sick days
- Birthday day off
- Hybrid work model
- Tuition reimbursement program
- Unlimited access to LinkedIn Learning
- Telecoms monthly allowance
- RRSP company match
- Referral bonus
Our hybrid work model:
TRACK's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home three days per week, with in-office attendance on Mondays and Wednesdays from our Toronto office.
This job posting is for an existing vacancy that is a full-time role. The salary range for this role is $60,000-$70,000.
