Head of Social & Community

Are you ready to rethink your routine? We’re looking for a Head of Social & Community to join our Marketing department. Reporting into our CMO, you’ll lead the charge in transforming how our brand shows up across platforms — shaping a dynamic, world-class social and community strategy that brings our brand to life in culture, conversation, and community.

You’ll blend creative vision with strategic clarity to elevate our presence across all social channels (Trinny London and Trinny Woodall accounts), building and  leading a brilliant in-house team to craft stories, build connections, and inspire loyalty from our growing global community.

Welcome to Trinny London!

Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

Our Values

We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.

We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

The Role 
Your daily to-dos might look like this:

Social Media Strategy & Brand Storytelling

• Define and execute the global social media strategy for the Trinny London brand and Trinny Woodall’s personal accounts, driving long-term brand equity, engagement, and growth.
• Build a distinct brand presence across each platform (Instagram, TikTok, YouTube, LinkedIn, Pinterest, etc.) rooted in storytelling, visual identity, and cultural relevance.
• Deliver best-in-class briefs for all launches and campaigns, while maintaining an always-on approach with the core range.
• Define KPIs and success metrics; use data to refine output and drive continuous performance improvement, with regular reporting back to the wider business
• Own the content calendar and platform mix — ensuring consistency in storytelling, brand tone, and visual identity across all social accounts.

Content Creation & Creative Collaboration

• Oversee the creation and curation of  thumb-stopping content in partnership with our creative and production teams.
• Ensure all content is culturally relevant, audience-focused, and brand-authentic.
• Champion innovation and experimentation — always looking to evolve our approach to formats, storytelling, and channel growth.

Community Building & Direction:

• Create a forward-thinking community engagement strategy that deepens connection and loyalty — from our most vocal superfans to new audiences just discovering us. 
• Lead the community team execution. 
• Oversee the team responsible for daily social media engagement, including responding to comments, messages, and interactions to build a positive brand image.

Team Leadership & People Management

• Lead, mentor, and inspire a high-performing team of social media and community specialists.
• Set clear goals, nurture creative growth, and foster a culture of innovation, curiosity, and collaboration.
• Provide training and development opportunities to team members, ensuring they are up-to-date on the latest tools, and best practices in social media marketing.