Are you ready to rethink your routine? We are looking for a dedicated and ambitious Paid Media Manager to lead Search (PPC) and Affiliate channels within the wider Digital department. Reporting into our Head of Paid Media, you will be responsible for the strategy and budget for your channels, using data, insights and analytics to strengthen our campaigns, ultimately boosting revenue and brand love.
Welcome to Trinny London!
Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.
We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.
Our Values
We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.
We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.
The Role
Your daily to-dos might look like this:
- Lead the Paid Media Strategy for your key channels (Paid Search and Affiliates) with the goal of driving revenue and new customer growth to TrinnyLondon.com.
- Proactively manage the planning & execution of PPC campaigns in close collaboration with our PPC agency against market targets, acting as the internal subject matter expert.
- Act as the primary lead for our PPC agency; stress-testing their roadmap, auditing account health, and ensuring our P.Max, Shopping, and Search tactics are best-in-class.
- Monitoring daily performance & optimisations, with ability to analyse available data sources.
- Plan & own testing roadmaps for your channels to identify new opportunities to drive continual performance improvements and complete incrementality testing.
- Shape and lead the long-term Affiliates channel strategy to deliver new customer growth via content Affiliate networks (including LTK, Rakuten and ShopMy), in partnership with Social and Communications teams to ensure a seamless “full-funnel” creator strategy.
- Manage channel budget alongside the Head of Paid Media, with continuous optimisation of spend to ensure we are investing in most efficient areas.
- Support with international expansion of owned channels and new channel scoping and testing.
- Working in close collaboration with our design team to deliver data-led creative digital assets with ongoing share-through of A/B Test results and creative channel best practice.
- Translate complex channel data into actionable insights by delivering succinct performance reporting and conducting deep-dive analysis - deepening our understanding of the customer.
- Showcasing channel-specific campaign strategy & campaign responses to support business initiatives and new product launches.
- Up-to date with industry best practices and leading the adoption of beta features within Google Ads.
