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ABOUT US
UpCodes (YC S17) is a comprehensive compliance and product research platform that accelerates design to construction in the AEC space. The construction industry suffers from unnecessary costs and complexity, and every year, billions of dollars are wasted on rework. We’re committed to delivering easy-to-use tools that help designers and builders spend less time finding the right compliance and product resources and more time designing and building.
With over 800,000 monthly active users, the challenge lies in managing and meeting increasingly comprehensive and rapidly changing codes, assemblies, and building products—everything that creates the housing, schools, hospitals, bridges, and train stations that we use every day.
ABOUT THE ROLE
We’re looking for a Content & Community Strategist to connect our product with the right audiences in high-impact, authentic ways. You’ll plan and execute field events, build relationships with influencers and customers, and create compelling content that amplifies our brand presence — both in-person and online.
This role is ideal for a creative self-starter who thrives in fast-paced environments, knows how to make things happen with limited resources, and understands how content and events drive pipeline for a SaaS business.
WHAT YOU’LL DO
Content Creation (80% of time)
Content development: Create content across multiple formats, including short-form video, quizzes, reports, and move beyond traditional blog posts to tell our story and reach our audience.
Content roadmap: Own the content calendar, ensuring deliverables ladder up to strategic themes and support growth campaigns and product launches.
Newsletter: Manage the monthly newsletter with 80,000+ subscribers, including copy, creative direction, and email execution.
Collaborate cross-functionally: Manage and prioritize content requests, interview and/or ghostwrite with subject matter experts.
Social distribution: Repurpose content across social channels and monitor and respond to community feedback.
Influencer engagement: Identify and engage B2B influencers, power users, and thought leaders relevant to our space for content opportunities (e.g., LinkedIn creators, podcast hosts, niche community leaders).
Product advocacy: Build scalable programs for product advocacy and co-marketing opportunities (e.g., user takeovers, AMAs, guest content).
Cultivate relationships with local user groups, tech meetups, and industry communities.
Reporting: Track content performance across GA4, HubSpot, and other analytics tools, and optimize based on insights.
Event & Community Engagement (20% of time)
Event management: Own event logistics end-to-end: venue, signage, swag, tech setup, guest lists, and follow-up.
Product & customer advocacy: Support customer marketing initiatives by showcasing customer success stories through in-person and online events and activations.
Reporting: Track event performance through lead quality, meetings, and pipeline generation.
THE IDEAL CANDIDATE
2–4 years of experience in content, brand, or growth marketing for a B2B SaaS product.
Strong visual and written content skills. You’re comfortable capturing content in-person and virtually, and can provide design teams with clear creative briefs to bring the story to life.
Experience using AI to craft high-quality on-brand content.
Strong project management skills. You know how to work backward from a deadline and manage the moving pieces with ease.
Familiarity with influencer marketing in a B2B or niche tech context (especially on LinkedIn or podcasting platforms).
Excellent interpersonal skills and a genuine joy in interfacing with customers.
Willingness to travel for events, customer visits, and meetups (10–25% depending on season).
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UpCodes provides an accessible platform for construction codes. We are working to consolidate the shifting points of information into a single searchable database. Regulations and codes are found in a range of independent resources. UpCodes brings together construction codes, fire codes, and ADA standards categorized by jurisdiction. The open information platform is designed to increase accessibility and facilitate collaboration between architects, designers, engineers, and construction professionals. The consolidation of resources makes it possible to simplify the complex network of regulations. Individual code publications are dependent on each other, built on a foundation of linked references. Bringing these points of information into a single source code reduces friction in navigating.
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