Lifecycle Marketing Manager

About the Role:

As a Lifecycle Marketing Manager, you’ll design and execute multi-channel programs that guide developers and enterprise customers through their journey with Vercel—from onboarding and adoption to retention and expansion. Your work will directly influence how customers experience the platform, ensuring they realize the full value of Vercel’s products.

You’ll partner closely with Growth, Demand Generation, Product Marketing, Data, and Customer Success to deliver personalized, impactful lifecycle communications that scale globally. This is a high-visibility role with the opportunity to impact both revenue and customer engagement.

What You Will Do:

• End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention.
• Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty.
• Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations.
• Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement.
• Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy.
• Creative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiences

About You:

• 4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology.
• Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel).
• Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention.
• Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies.
• Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams.
• Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers.
• A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs.

Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $126,000.00 - $154,000.00. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

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