Marketing Associate and Designer

About the team

The marketing team is responsible for promoting and selling Visa’s products or services throughout various marketing channels. This can include tasks such as market research, advertising, promotion, sponsorship, cross border marketing, event planning, marketing services and client support.

The goal of the marketing team is to increase brand awareness and usage, and to drive customer engagement, acquisition, and ultimately, business. This can be accomplished through a variety of strategy and tactics, including creating and distributing content, launching advertising campaigns, building partnerships with influencers, merchant partners and clients, and using data analytics to track and measure the success of efforts.

 

What Consumer Marketing Associate and Designer does:

Brand/Consumer Marketing

• Work closely with the Head of Consumer Marketing to assist in the development and implementation of the company's brand strategy and ensure all marketing efforts serve to achieve immediate and long-term business goals.
• Support the development and implementation of integrated marketing plans (both offline and online) for given products and services to support the agreed marketing strategies and achievement of KPIs.
• Support the Head of Consumer Marketing to serve as a brand & marketing steward, ensuring our brand is always presented in alignment with brand vision and purpose.
• Support the development of a marketing strategy deck and analyze and report on the performance and efficiency of campaigns.
• Oversee administrative deliverables related to consumer marketing project management.

Digital Marketing/Social Design Creative Development

• Support the creation and execution of visually compelling digital marketing assets for social media, web, and campaign initiatives.
• Design graphics, layouts, and visual elements that align with brand guidelines and campaign objectives.
• Edit video content for digital channels, including short-form and long-form videos, reels, and stories.
• Collaborate with marketing and cross-functional teams to brainstorm and deliver creative concepts for digital and social campaigns.
• Ensure all creative deliverables meet quality standards and are optimized for various platforms and audiences, especially Gen Z.
• Stay current with design and video trends, applying new techniques and creative approaches to enhance engagement.
• Utilize Adobe Photoshop, Illustrator, Premiere Pro, and After Effects for design and video production tasks.

 

Why is this position important to Visa: 

This role is critical to Visa’s operations as it directly influences our capacity to produce compelling creative assets and manage content effectively. By supporting both Visa-led and client-driven campaigns and promotions, it plays a critical role in ensuring Visa’s brand presence. Through strategic creative production and disciplined project management, this position contributes meaningfully to our market presence and impact. 

We’re looking for someone rather than just an expert/ professional designer, who can lead and direct creative work and also handle simple creative production tasks independently. In addition, since there’s a possibility of managing client-related projects, we want to highlight project leadership, direction, and strong communication skills.

 

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

What you will need

• 3+ years of digital marketing experience and designing
• Full professional level fluency in Japanese and business level in English
• Experience in graphic design and video creation, even at a junior level.
• Passionate about digital marketing with a desire to stay up to date with current trends and advancements.
• Understanding of the latest marketing trends and techniques, especially those popular among Gen Z.
• Excellent written and verbal communication skills.
• Proficient with major social media platforms (X/TikTok/Instagram, etc.)
• Has both a creative and analytical mindset.
• Proactive thinking/acting and a desire to learn.
• Ability to multitask and perform under certain deadlines.
• Strong ownership, communication, interpersonal and collaboration skills
• Highly skilled in a range of Microsoft tools, particularly Teams, PowerPoint, and Excel

 

What may also help

• Adobe Photoshop, Illustrator, Premiere Pro, and After Effects are a plus

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.