Marketing Services Lead

Experienced Marketing Services Lead with an exceptional ability to negotiate and close deals, find and create unique opportunities for business with clients, strategic thinker, brilliant presenter and storyteller.
Relationship management and business growth for a group of assigned clients as Visa main marketing point of contact. 
This role reports to the Head of Client Marketing Services for CISSEE.
 

Key responsibilities:

The Marketing Services Lead in Azerbaijan as a part of Marketing Services team will be responsible for strategic planning, finding opportunities, designing programs and execution of Visa marketing activities with partners and clients (banks, merchants etc.) to support the achievement of local business and brand objectives in Azerbaijan:

• Design and execute long-term bespoken marketing programs for the clients, based on vast expertise in payments and a rich depth of marketing knowledge to scale clients’ business and accelerate business growth.

• Develop and implement strategic marketing and communication plans designed to meet client expectations, run cobranded marketing campaigns with clients by providing insight driven, data focused and actionable recommendations and end-to-end marketing solutions for relevant products and services across the card lifecycle and beyond.

• Deliver marketing insights & data capabilities to drive deep partnerships with clients including research, studies and best practice benchmarking through the Visa marketing community.

• Position Visa as marketing expert with clients sharing in-depth understanding and analysis of payments industry, consumer trends and competition.

• Proactively engage in client pitches to fast-track growth of VIK (Value-in-kind) projects.

• Identify opportunities in the market through tracking of key payment trends, cardholder behavior, and evaluate them to create strategic recommendations for future business propositions

• Partner with other functional Visa units to ensure bundled approach in developing services to clients to better meet objectives.

• Review implementation of plans on an ongoing basis and provide guidance to external and internal stakeholders to ensure that KPIs are achieved.

• Communicate Visa led campaigns as requested with the clients, use local and global sponsorship opportunities and Visa partnerships with the key relevant players in the market to drive client business with Visa.

• Manage the allocated budget for respective assets and activities and ensure all activities are performed within parameters fully and on time in accordance with Visa policies and requirements. Ensure all campaigns comply with the brand strategy and visual, verbal guidelines

• Provide quantitative post campaign and regular performance analysis in due time and incorporate learnings into future projects.

• Effectively manage business relations with the clients to ensure high NPS rate.

• Lead for maintaining and strengthening the Visa Brand Health score in line with agreed strategy.

• Manage the relationship with agencies and partners to ensure top level execution.

• Manage the admin work and processes related to client contracting.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

• Significant experience in marketing, working with big clients on developing and executing co-marketing campaigns. More than 10 years in a role related to partnership marketing programs and activities. Experience working in or with the bank, knowledge of payments systems and cards industry is an advantage. Good knowledge of key P&L drivers and leveraging the relevant aspects to build effective business cases.
• Master's degree in business or a related field with a marketing foundation.
• Strategic and creative thinker with a track record of delivery and ability to manage several projects concurrently and see them through from conception to conclusion.
• Demonstrated track record in the management of external clients, agencies and the development of through the line campaign materials.
• Client relationship and management skills as well as experience managing high level leadership stakeholders.
• Brilliant negotiator, diplomatic, able to persuade with strong, data-driven argumentation, sales exposure.
• Strong self-management skills including demonstrable drive and energy.
• Strong team player, able to work on multitask projects and in multi-functional teams.
• Comfortable working in a fast paced, hands on, growth orientated work environment, must be adaptive to change.
• Self-confident and able to think on their feet.
• Strong personal motivation and commitment, naturally optimistic.
• Must be proactive and demonstrate initiative, responsive and sociable.
• Multicultural sensitivity and a commitment to drive inclusive culture.
• Fluent Azerbaijani, Russian, English.
• Candidate must be open to travel as relevant within Visa safety and security policies.

Key competencies:

• Leadership Skills
• Strategic marketing management and creative thinking
• Client relationship and management skills
• Brilliant selling and presentation skills
• Superior negotiation skills leading to timely and acceptable resolutions
• Analytical in thought processes
• Solid interpersonal skills and working with cross functional teams
• Exceptional verbal and written communication skills
• Self-directed and motivated
• Able to work with little management oversight

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.