Marketing Services Manager

Marketing Services Manager is a client-facing role within Visa Marketing Services in CISSEE, focused on delivering strategic, insight-led marketing advisory engagements for key banking partners across the region.

The role supports clients in addressing business growth, brand positioning, customer engagement and marketing transformation challenges, including the practical application of AI-enabled marketing approaches.

This role reports to the Marketing Services Director in CISSEE.

Key Responsibilities

• Support and lead strategic marketing advisory projects for financial institution, fintech clients, aligned with client business priorities and Visa’s regional objectives
• Develop structured, insight-driven recommendations based on consumer and market research, payments expertise, competitive analysis, and data-informed thinking
• Identify market opportunities by tracking payment trends, cardholder behavior and competitive dynamics, translating insights into forward-looking strategic recommendations
• Contribute to the design of bespoke, long-term marketing and growth programs aimed at accelerating client business performance

Client Engagement & Thought Leadership

• Prepare and deliver client-ready strategic presentations for senior stakeholders, including CMOs, Heads of Marketing, Product and Business Leads
• Act as a key contributor in senior client discussions, helping translate complex topics into clear, actionable marketing and business recommendations
• Support client pitches and growth initiatives, contributing to strategic narratives and value propositions, including VIK (Value-in-Kind) opportunities
• Position Visa as a marketing and payments expert by sharing deep understanding of consumer trends, industry developments and best practices

Innovation & AI Enablement

• Apply AI and advanced marketing technologies as part of strategy development, supporting clients in understanding practical use cases and implications for marketing effectiveness
• Contribute to the advancement of AI-led marketing capabilities within Visa Marketing Services through thought leadership, client education and participation in the development of new service offerings
• Introduce emerging trends, technologies and innovative approaches to help clients stay ahead in a rapidly evolving marketing and payments landscape

Cross-Functional Collaboration

• Collaborate closely with internal Visa stakeholders to ensure integrated, insight-driven client solutions
• Support the successful delivery of strategic initiatives in partnership with delivery teams, ensuring alignment with client objectives

This is a hybrid position. Expectation of days in the office will be confirmed by your Hiring Manager.  ​

Basic Qualifications:
5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD

Preferred Qualifications:
6 or more years of work experience with a Bachelor's Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
5–8+ years of experience in strategic marketing, marketing consulting, business consulting, or marketing roles with a strong strategic and client-facing focus, solid digital marketing experience is a plus.
Bachelor's degree required, Master's degree in business, marketing, strategy or a related field is preferred
Proven experience working with large enterprise clients, preferably within banking, fintech, financial services or payments ecosystems
Demonstrated experience applying data-driven and AI-enabled approaches in marketing strategy development, customer engagement, personalization, analytics, or decision-making processes
Strong background in marketing strategy, consumer insights and advanced analytics, with the ability to translate data and AI outputs into clear business recommendations
Solid understanding of AI technologies and use cases relevant to marketing (e.g. generative AI, automation, predictive analytics, personalization tools), and their impact on marketing effectiveness and organizational workflows
Strategic & Consulting Skills
Strong analytical and strategic thinking skills, with the ability to structure complex problems and develop clear, actionable recommendations
Consulting-oriented mindset with a focus on business impact
Client Engagement & Communication
Confidence working with senior client stakeholders, including CMOs, Heads of Marketing, Product and Business Leads
Experience preparing and delivering clear, compelling presentations and strategic narratives
Strong stakeholder management and influencing skills in client-facing environments
Exceptional verbal communication skills in English, with confidence leading discussions, workshops and Q&A sessions with senior audiences
Innovation & AI Enablement
Solid understanding of how AI, data and emerging technologies are transforming marketing, with the ability to apply this thinking in client projects
Curiosity and passion for innovation, trends and future-facing marketing approaches
Ability to translate complex or technical topics into accessible business language
Ways of Working
Strong self-management skills with the ability to manage multiple projects in parallel
Collaborative team player, comfortable working across multifunctional and multicultural teams
Proactive, adaptable and comfortable operating in a fast-paced, evolving environment
Willingness and flexibility to travel in line with business needs and Visa safety and security policies

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.