Senior Manager, EU Regional B2B Marketing

Position Overview

Visa Commercial Solutions (VCS) is seeking an accomplished and forward-thinking Senior Manager, EU Regional B2B Marketing to lead Visa Account Based Marketing (ABM) Strategy and the Small to Medium market (SMB). This high-impact role will lead strategic marketing efforts to drive VCS growth and deliver results-oriented programs that strengthen Visa’s market leadership in commercial payments.

You will leverage your B2B marketing expertise to champion demand generation and ABM strategies, ensuring world-class execution of commercial initiatives that elevate the Visa brand and deliver measurable business outcomes.

Reporting to the Director of B2B and Product Marketing for Commercial Solutions, this role is a strategic driver of growth initiatives for Commercial Issuers in Europe. You will be a key ally to Visa’s Sales, Commercial, and Marketing organizations, working closely with regional leads, product managers, and account management teams to develop and deliver innovative programs and content that drive demand and adoption of Visa’s commercial solutions.

Key Responsibilities

• Drive Revenue Goals: Develop and execute strategies to achieve and exceed marketing-generated and marketing-influenced Average Annual Net Revenue (AANR) targets.
• Account-Based Marketing (ABM): Design and implement ABM set-play programs targeting must-win, must-retain, and must-convert accounts. Partner with sales and product teams to turn AANR into realized revenue.
• Marketing Campaign Effectiveness: Develop, execute, and continuously optimize regional marketing campaigns to maximize engagement, lead generation, and revenue impact. Leverage performance data and market insights to refine strategies, improve ROI, and ensure measurable outcomes across the SMB Issuer segment.
• Performance Reporting: Create and manage robust reporting mechanisms to measure marketing effectiveness, optimize campaigns, and inform leadership decisions with actionable insights.
• Case Studies & Success Stories: Accelerate the development and deployment of high-impact case studies, ensuring a consistent and compelling approach to showcasing client success.
• Thought Leadership: Drive initiatives that position Visa as an industry leader in commercial payments, collaborating with stakeholders to highlight expertise and innovation.
• Event Program Management: Lead in person and online events and SMB’s participation in priority industry events, ensuring cohesive brand messaging and maximum engagement with target audiences.
• Collaboration & Stakeholder Management: Build strong partnerships with sales, product, global marketing, and external agencies to ensure seamless execution of regional strategies.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

• Bachelor’s degree required, MBA or advanced degree preferred.
• 8+ years of progressive B2B marketing experience.
• Proven ability to drive demand and revenue growth through integrated marketing programs, ideally within financial services, payments, or SaaS industries.
• Expertise in account-based marketing, campaign management, and event marketing.
• Strong analytical skills with experience in marketing performance reporting and data-driven decision making.
• Excellent written and verbal communication skills, with the ability to influence and inspire cross-functional teams.
• Willingness to travel regionally as required.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.