Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.

In this hybrid role, with 1-2 days in the San Francisco office, you will report to one of our Product Marketing Managers.

You will:

Guide product marketing strategy and positioning for our ride-hail service, such as market launches, expansions, new product features and programs, new vehicle platforms, and market health management.
Champion this strategy with members of the Marketing team to drive insights-driven messaging and creative workstreams that resonate with consumers and convey the magic of Waymo.
Partner with our market research team to design and leverage insights that evoke user empathy, and inform our targeting and messaging strategies.
Partner with cross-functional teams including Product Management, Engineering, Research, Operations, and Data Science.

You have:

8+ years of Product Marketing experience working on B2C product marketing.
A strategic mindset and experience with product positioning and successfully launching external products.
Creative storyteller who has crafted narratives for fast-growing technology products.
Ability to lead with initiative and prioritize several work streams at once.
Comfort with ambiguity and building workstreams and processes from scratch.
User empathy.

We prefer:

Marketing experience at a technology-focused B2C company.
Results-oriented marketer with proven analytical skills (comfortable with spreadsheets and using dashboards).
Experience managing marketing agencies.

The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.

Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.

Salary Range

$204,000—$259,000 USD

Product Marketing Manager

About this role

Benefits

About Waymo