Social Media Lead

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.

In this hybrid role, you will report to our Brand Marketing & Operations Lead.

You will:

• Social Media Vision - Lead the overall social media strategy by owning Waymo’s brand expression on social media platforms. Opportunity to scale develop and implement a content framework to scale Waymo’s social following to millions of followers globally.
• Brand Stewardship - Serve as the brand guardian and strategic lead by providing consistency of voice and messaging across all social touchpoints, and data-driven insights and recommendations to cross-functional stakeholders and senior leadership.
• Social Intelligence & Analytics - Drive measurable business impact beyond engagement metrics. Define the reporting cadence and KPIs measurements that are most impactful to the brand and business. Implement advanced social analytics to predict trends, viral content and risk mitigation strategies.
• Creative Thought Leadership - Visionary creative with experience and expert insights on best in class social-first practices, influencer marketing, and capitalize on trending moments in the cultural landscape - ensuring Waymo delivers thumb-stopping creative across social media platforms.
• Reputation Management - Provide expertise and cultural savviness on all facets of Waymo’s online community engagement, including proactive monitoring, customer advocacy and professional crisis response. Experience with establishing community management processes with partner companies and applying domestic/international best practices.
• Team Leader - Experience building, scaling and mentoring a high-performing team, owning and managing all associated social media costs as part of overall marketing OPEX.

You have:

• BA/BS degree or equivalent practical experience.

• 15+ years of experience as a social media lead, content strategist, or similar role, preferably in-house for a major technology or consumer brand.

• Expert-level knowledge of major social media platforms (Instagram, LinkedIn, TikTok, Threads, YouTube, X, BlueSky) and their respective content strategies, metrics, and best practices.

• Creative visionary with proven sensibility and strong portfolio of impactful social media case studies. Demonstrates great judgement and takes strategic risks with unconventional campaigns or products.

• Direct experience supporting executive social handles, and working closely with senior leadership to buy-in on social media decisions.

• Proven ability to manage teams and resources (vendors/contractors) to scale community management and ensure 24/7 coverage and swift escalation when needed.

We prefer:

• Experience in the autonomous vehicles, technology or automotive industry.

• Demonstrated success in managing social media platforms during a crisis or high visibility scenario.

• Experience and/or understanding of social customer care and the rapid, empathetic resolution of public and private customer support inquiries across social channels.

• Experience managing budgets for social media content and/or paid promotion.

• Advanced proficiency with social listening, content management, and analytics tools (e.g., Sprinklr, Sprout Social, Google Analytics etc).