We’re seeking a Director of Product Marketing to lead the strategy, positioning, and go-to-market execution for Weave’s product portfolio, including our core platform and agentic AI solution TrueLark. This leader will play a critical role in connecting customer insights with product innovation, ensuring that our solutions are clearly differentiated, well-understood, and effectively adopted by SMB healthcare providers. You will partner closely with Product, Sales, Customer Success, Enablement, and Design to define our product narratives, drive competitive positioning, and enable our go-to-market teams with compelling content and messaging. This role requires a blend of strategic thinking, storytelling, market analysis, and hands-on execution.
This is a hybrid position (3 days in-office) and is based in Lehi, Utah.
Reports to: Sr. Director, Content and Communications
Product Positioning & Messaging: Define and refine Weave’s product positioning, value propositions, and messaging for current and future offerings.
Lead Product Launch Strategy: Develop and execute launch strategies for new products, features, and enhancements, ensuring alignment across marketing, sales, customer success, and partners.
Market & Competitive Intelligence: Conduct ongoing research into customer needs, industry trends, and competitor positioning to inform product roadmap and marketing strategies.
Sales Enablement: In partnership with our Sales Enablement Team, build and deliver sales enablement assets, training, and tools that empower our Sales and Partner teams to articulate value and close deals.
Customer Insights & Advocacy: Represent Go-to-Market teams on company-wide voice of the customer initiatives to tell compelling customer stories and translate feedback into product narratives.
Cross-functional Leadership: Act as the bridge between Product Management and Go-to-Market teams, ensuring consistent messaging and seamless execution.
Team Leadership and Mentorship: Lead and mentor a team of product marketers, fostering a culture of collaboration, creativity, and data-driven decision making.
8+ years of experience in B2B SaaS product marketing, ideally in healthcare technology or a related industry, with at least 5+ years of experience managing a team.
Proven success leading product launches and developing messaging frameworks that resonate with both SMB and enterprise audiences.
Strong collaboration skills with Product, Sales, Marketing, and Partner teams.
Experience in market research, competitive intelligence, and market positioning.
Exceptional communication skills, with the ability to simplify complex concepts into compelling narratives.
Leadership experience: managing, mentoring, and scaling high-performing teams.
Data-driven mindset with strong analytical and strategic skills.
Passion for improving the success of Weave customers and our mission of delivering better healthcare experiences for every practice, patient, and interaction.
At Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page.
Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.
All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.
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As the pace of innovation continues, it is growing more difficult to see the value of technology. Often meaningful information is inaccessible at the time it would be most beneficial. Weave threads together data, software and communication platforms to build stronger relationships at the point of contact by making valuable information instantly available in simple and intuitive formats. This delivers improved productivity, better collaboration and greater insights making it easier to meet the needs of patients and to build better business and clinical outcomes.
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