At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.
We’re looking for a Vice President of Product Marketing to help us sharpen how Webflow shows up in the market—owning the story, the positioning, and the proof that our platform drives revenue for customers.
As VP of Product Marketing, you lead the team sitting at the center of Marketing, Product, and Sales. You own product and solution marketing, analyst relations, competitive intelligence, community, and customer marketing. You’ll own the story, the positioning, and the proof that our platform drives revenue for customers. And you do all of this in close partnership with Product, Sales, CS, Partners, and every part of Marketing.
Here’s what you’ll lead:
Set the direction for product marketing.
Work across brand, growth, comms, and our Revenue teams to align how we bring Webflow to market. Your job is to make sure our message, our product, and our GTM motion reinforce each other.
Build a clear view of the market.
Stay close to customer needs, partner signals, buying behavior, and the broader ecosystem. Translate that into where the real opportunities are.
Own analyst relations.
Lead how we engage with key industry analysts. Ensure they understand our strategy, our differentiation, and our momentum—because their perception shapes the enterprise market.
Tell a clear, differentiated story.
Equip the market with the materials that show our value: decks, narratives, white papers, posts, workshops, and the content that helps customers understand why Webflow is different and why it matters now.
Enable the business.
Give Sales, Product, and Marketing a grounded view of the competitive landscape. Make it easy for teams to understand where we truly stand and how we win.
Build and activate our positioning.
Develop the product positioning, messaging, and value propositions that anchor our GTM motion. Partner with channel and functional owners to make sure that story shows up consistently everywhere.
Shape the roadmap.
Bring market insight, competitive signals, and analyst feedback into product strategy, pricing, and packaging. Help us make the right bets—and avoid the ones that won’t move revenue.
Grow proof and momentum.
Expand our community and customer reference programs so the enterprise market can see and trust the results real teams are driving with Webflow.
Create clarity through goals.
Help the team set sharp goals and measurable outcomes. Make progress visible across the organization and bring a steady drumbeat of communication that builds trust and alignment.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.
Requirements:
You’ll thrive as a VP of Product Marketing if you have:
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.
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Webflow empowers designers to create beautiful, responsive websites-without writing a single line of code, or relying on a developer. Its drag-and-drop interface looks, feels, and works like familiar desktop design tools, and writes clean, semantic code any developer would be proud of. Get started today-for free-but brace yourself: your workflow's about to be transformed. Webflow is backed by Y Combinator, Khosla Ventures, Tim Draper, and other awesome investors.
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