Senior Data Analyst, Growth Marketing Analytics
•Omada Health· 5h
Data ScienceFull-time$143k-178kAmericas
5h ago
Wppmedia·2 months ago
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
ABOUT THE ROLE:
The Senior Associate partners closely with cross-functioning Analytics, Planning and Investment teams to support data operations and performance optimizations. You should have a growing understanding of tools within the media analytics and research space, as well as experience in data collection, quality, and governance to facilitate reporting and modeling.
YOUR IMPACT:
· Own the integration and organization of media data across platforms / Partners (e.g., Paid Social, Display, Video, Search, Programmatic)
· Conduct thorough data cleaning, transformation, and QA to ensure consistency and reliability
· Partner with cross-functioning Data Operations teams to validate data pipelines, troubleshoot issues, and maintain data alignment
· Maintain documentation of data sources, logic, and processes for transparency and auditability
· Proactively identify data discrepancies, recommend solutions, and escalate as needed
· Assist in maintenance and optimizations of recurring performance dashboards and KPI tracking (e.g., ROI, purchase intent, site analytics).
· Stay informed on evolving media platforms and data specs to inform best practices
YOUR QUALIFICATIONS:
· Bachelor’s degree in a quantitative field (Statistics, Economics, Math, Business, or Sciences preferred) with 2+ years’ experience in data analytics or BI.
· Experience with data operations preferred but not required.
· Strong analytical and problem-solving skills with a proven ability to communicate across written, verbal, and presentation formats.
· Proven ability to manage competing priorities, adapt to change, and operate independently in a fast-paced environment.
· Collaborative mindset with experience working across cross-functional teams.
· Hands-on experience with key platforms preferred:
· Preferred: Power BI, DOMO, Tableau, Google Analytics, SQL
· Ad Tech: Flashtalking/Innovid, GCM, Trade Desk, Amazon DSP
· Coding: R, Python, SQL (preferred)
· Media Buying: Prisma (preferred)
· Research Tools: Kantar, Cint, Upwave, Circana, 1P lift studies
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and , and more.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
For Colombia:
This position is in a remote or hybrid work modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.
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While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
Please read our Privacy Notice for more information on how we process the information you provide.