About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise.
Role Summary and Impact
We are currently looking for a Media Solutions Engagement Executive to join our team. This role is a hybrid position that balances hands-on programmatic execution with client-facing engagement and solution advocacy. You will work closely with all other teams within the WPP Media family to drive programmatic planning, execution, analysis, and insights, while also playing a key role in developing and maintaining strong relationships with WPP agencies and clients. We are looking for someone with a positive attitude, enthusiasm, and flexibility in embracing changes and new challenges.
Skills and Experience
Responsibilities of the role:
- Programmatic Execution & Optimization:
- Handle various platforms such as Display & Video 360 (ex-DBM), Campaign Manager (Ex-DCM), The Trade Desk, AppNexus, Google Analytics, etc.
- Possess a strong understanding of Programmatic Buying, including DSPs/SSPs, RTB, ad-exchanges, DMPs, and audience targeting.
- Oversee the end-to-end campaign lifecycle from planning to activation, ensuring accuracy and adherence to best practices.
- Review campaign briefs and generate effective programmatic media plans to deliver client objectives.
- Monitor campaign success through Google Analytics, DSP UIs, and automation dashboards, proactively identifying optimisation opportunities (e.g., audience, supply source, temporal, frequency, geo, creative copy).
- Accountable for ongoing management of campaign budgets, daily spend levels, and constant monitoring of tracking against performance goals.
- Analyze ongoing results to identify campaign trends and key insights, providing thoughtful recommendations to meet and exceed client goals.
- Demonstrate strong knowledge of the programmatic/performance campaign ecosystem, including Brand Safety, Viewability, and Ad Fraud.
- Execute various types of programmatic deal types.
- Client & Agency Engagement:
- Develop deep relationships with WPP agencies and clients, acting as a trusted advisor and the primary point of contact for media solutions.
- Be an expert on WPP Media’s digital solutions, effectively evangelizing their benefits and capabilities to agency peers.
- Translate agency/client needs into actionable media plans and programmatic strategies.
- Work with client and market teams, operating seamlessly together to deliver success across briefing, booking, setup, optimisation, and reporting processes.
- Provide regular campaign reports to client teams, along with strategic insights to influence planning & buying decisions.
- Supervise or support sales administration processes to ensure adherence to best practices.
- Collaborate with creative agencies and ad operations teams to ensure effective ad development and campaign setup.
- Workflow & Collaboration:
- Manage your workflow and responses to ensure agreed deadlines are met, service level agreements are upheld, and tasks are executed with 100% accuracy.
- Work closely with your line manager and other internal teams to manage day-to-day campaign responsibilities and client interactions.
- Participate in regular work-in-progress (WIP) meetings to share campaign performance and insights.
Measures of success –
In three months:
- Develop a strong understanding of WPP Media's clients, brands, products, and overall programmatic landscape.
- Gain familiarity with the various platforms and systems that power digital media.
- Achieve relevant certifications on major programmatic platforms.
- Begin to develop relationships and earn trust with your immediate team, client teams, and local market operation teams.
In six months:
- Become a trusted advisor and partner to your client and market teams.
- Demonstrate success in managing your assigned accounts and campaigns.
- Proactively provide optimisation suggestions and collaborate with programmatic directors to improve campaign performance.
- Oversee effective and accurate optimisations and delivery of campaigns.
In 12 months:
- Further develop your knowledge of other online products and strategies, contributing to broader digital media discussions.
- Identify gaps, processes, or tools to improve campaign performance and efficiency, taking initiative to propose solutions.
- Become a strategic partner to your client teams, contributing to future strategic planning discussions for your assigned agencies and accounts.
Minimum qualifications:
- 1-2 years of professional experience in digital media, preferably within a media agency, trading desk, or ad network account management.
- Hands-on experience and knowledge in programmatic optimisation.
- Proven experience in campaign implementation, optimisation, and reporting.
- Strong understanding of Ad Servers, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, Brand Safety, Viewability, and Ad Fraud.
- Competent in all Microsoft Office software (Excel and PowerPoint expertise is essential).
- Ability to build strong partnerships and negotiate effectively.
- Excellent with numbers and a strong eye for detail.
- Demonstrated problem-solving skills, financial, and numerical astuteness.
- Highly organized, proactive, with the ability to develop innovative solutions.
- Experience with ad serving technology is a plus.
- Strategic thinker who can translate insights into actionable plans.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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Please read our Privacy Notice for more information on how we process the information you provide.
