Public Relations Account Executive (SG)

YAP Global is an international public relations and communications consultancy that works with organisations in the cryptocurrency, decentralised finance (DeFi) and web3 sector, to build their brand through impactful storytelling.

Built by a global team of creative storytellers scattered across the globe, who meet up on occasion at Safari Parks or Roman Villas, YAP Global’s mission is to tell stories that build trust.

Our diverse portfolio of clients range from decentralised financial organisations, decentralised climate change innovators, digital asset management firms, NFT marketplaces to developer tooling platforms that will underpin the future of web3. We’ve also been media partners for some of the biggest blockchain conferences in the world, including CoinDesk’s Consensus, EthCC in France, ETHDenver and more.

Our collaborative and global team is expanding, and we are looking for a superstar Account Executive.

We tell stories that build trust.

Key responsibilities:

• Research and write press releases, news stories, articles, case studies, and opinion pieces
• Monitor media coverage and report results to the wider team and clients
• Pitching clients’ stories to strategic media outlets to boost coverage and awareness
• Proactively arrange interviews and editorial meetings with key journalists for clients’ spokespeople – be it in person or over the phone.
• Assisting in developing creative ideas for PR campaigns and clients, crafting and executing media strategies
• Be the liaison on behalf of clients and representation of a client with the media as and when required
• Analysing PR coverage and providing written wrap up reports