ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.

GTM Plays Specialist

At ZoomInfo our employees work hard to ‘define new possibilities’ and are driven by winning. Collaboration is second nature to us, and you’ll be greeted by a team of incredibly smart, talented, and motivated individuals who will help you define your new best.

ZoomInfo is looking for a Go-to-Market (GTM) Plays Specialist to support the growth of its GTM Plays team. Our GTM Plays team is a fast-paced, results-driven group working in collaboration with sales, sales development, and marketing teams to generate demand, accelerate pipeline, and retain customers. You will be responsible for creating and executing strategic multi-touch outbound campaigns. You will not only support the growth of ZoomInfo as a member of the GTM Plays team, but also bring enthusiasm and new ideas to help improve the efficiency of the organization.

What You'll Do:

Develop the targeting criteria, messaging, and execution of multi-touch campaigns.
Leverage intent and buying signals to drive new business and customer growth for ZoomInfo.
Execute email marketing, call activity, direct mail, and field support as needed.
Ensure alignment and coordination of GTM Plays with sales leadership.
Identify new segments to target within the total addressable market.
Brainstorm creative ways to reach audiences that improve upon key performance indicators.
Write short form copy (email messages) to various key personas across multiple products, use cases, and customer lifecycle stages.
Leverage first and third party data to determine the right target audience.

What You Bring:

Undergraduate degree preferably in business or economics, and at least 3 years of relevant experience.
Familiar with B2B martech/salestech landscape.
Understanding of email marketing best practices, sales processes, and sales development tools.
Experience with the following technologies preferred: ZoomInfo, Salesforce, Outreach, FrontSpin, Jira, Google Cloud applications.
Strong organization, critical thinking, and communication skills.
Experience with hands-on data analysis and ability to work in Excel, SFDC, and/or Tableau.
Team player with ability to facilitate and own cross-functional collaboration.
Ability to thrive in a fast-paced, dynamic environment that requires quick adjustments and re-calibration of priorities when business needs change.

#LI-AP3

#LI-Hybrid

Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.

In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.

Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.

$73,500—$115,500 USD

About us:

ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information.

ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.

ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.

For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.

GTM Campaign Specialist

What You'll Do:

What You Bring:

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