Overview:
As Marketing Operations Manager, you will be the strategic engine behind our marketing execution. Ensuring campaigns, launches, and brand initiatives are delivered smoothly, on time, and in sync across the business. You’ll manage the marketing critical path, coordinate cross-functional teams, and ensure continuity of messaging across all touchpoints; from social to email, paid media to influencers. You'll also play a key role in helping us grow and engage our community through events and brand activations.
Key Responsibilities:
- Marketing Critical Path Management: Own and oversee the master marketing timeline, ensuring all key campaign and launch milestones are planned, tracked, and delivered.
- Comms Continuity: Work closely with channel owners (social, influencer, CRM, SEO, paid media) to ensure aligned messaging, cohesive content rollout, and consistency across every touchpoint.
- Cross-functional Collaboration: Partner with internal teams including product, merchandising, buying, creative, finance, and logistics to ensure all departments are aligned and prepared for upcoming activity.
- Campaign & Launch Coordination: Manage the planning and delivery of marketing campaigns and product launches—driving progress, identifying risks, and resolving blockers to keep projects on track.
- Community Growth Support: Collaborate with brand and social teams to plan and execute events, influencer activations, and community-building initiatives that strengthen customer loyalty and brand affinity.
- Project Management: Implement and maintain tools and systems (e.g. Asana, Monday.com) to manage workload, timelines, and dependencies effectively.
- Process & Workflow Improvement: Continuously optimise marketing operations, removing inefficiencies and building scalable systems to support a growing team.
- Budget Coordination: Support campaign budget tracking and work with finance to monitor spend, approvals, and cost control.
- Post-campaign Reviews: Coordinate inputs across teams to support post-campaign analysis and reporting.
