Adfix is a boutique, performance marketing agency helping ecommerce brands scale through paid media, retention marketing, and conversion-focused creative. We are a lean, senior-heavy team that values clarity, ownership, craftsmanship, and creating real business impact for the brands we work with. We partner with up-and-coming ecommerce brands to achieve sustainable growth through Google Ads, Meta Ads, Klaviyo, SMS, creative strategy, and Shopify improvements. We move fast, communicate clearly, and treat clients’ businesses as partners rather than projects.
The Role
As a Shopify Store Manager, you serve as the strategic owner of our clients Shopify stores and the connective tissue between growth strategy, execution, and client outcomes.
You are responsible for translating business goals into a clear ecommerce roadmap, coordinating hands on store optimization, and ensuring marketing efforts across paid media, retention, and CRO are aligned to drive profitable growth.
This role blends strategic thinking, operational execution, and client leadership. You are not just relaying information. You are actively shaping how stores perform and scale.
Key Responsibilities
1. Needs Analysis & Discovery
- Lead discovery conversations to understand business goals, challenges, budgets, and growth constraints.
- Partner with clients to clarify priorities and success metrics.
- Translate discovery insights into a clear internal brief and ecommerce roadmap.
2. Ecommerce Strategy & Store Ownership
- Own the Shopify store strategy for assigned clients, aligned to revenue, conversion rate, AOV, and profitability goals.
- Identify growth opportunities across site structure, merchandising, UX, offers, and funnels.
- Translate business objectives into clear ecommerce priorities and execution plans.
3. Shopify Optimization & Execution
- Coordinate and contribute to Shopify improvements including UX updates, CRO initiatives, product page optimization, and site enhancements.
- Work closely with designers, developers, and specialists to ensure changes are implemented correctly and efficiently.
- Ensure best practices across themes, apps, collections, and product setups.
4. Growth & Marketing Coordination
- Act as the central point of coordination between paid media, retention, creative, and ecommerce initiatives.
- Ensure marketing campaigns are supported by the right landing pages, site flows, and onsite experience.
- Help align forecasting, budgets, and priorities with expected store performance and ROI.
5. Client & Stakeholder Management
- Lead client conversations related to ecommerce performance, priorities, and roadmap.
- Present insights, recommendations, and results clearly and confidently.
- Ensure projects move forward smoothly, timelines are respected, and expectations are managed proactively.
Outcomes and Success
- Shopify stores are optimized, structured, and continuously improving.
- Marketing efforts convert efficiently and support profitable growth.
- Clients trust the strategy and execution, not just the reporting.
- Internal teams have clarity, context, and direction.
- Issues are identified early and resolved proactively.
