Media Planner

Job Summary

We are seeking a detail-oriented and strategic Media Planner to join our LA team. This role is responsible for developing and managing media plans across multiple channels, ensuring campaigns are executed flawlessly and optimized for performance. The ideal candidate will have strong experience in programmatic advertising and a proven ability to collaborate with internal teams and external partners to deliver impactful results.

Key Responsibilities

• Lead media planning for assigned programs, including strategy development and ongoing optimizations.
• Manage communication with media partners and oversee all insertion order (IO) processes.
• Develop and maintain media plans, ensuring timely updates and adjustments.
• Oversee QA for campaign setups and ensure accurate implementation.
• Review weekly reporting and compile actionable insights for internal and client review.
• Monitor campaign pacing across multiple markets; identify performance concerns and recommend in-flight adjustments.
• Handle billing reconciliation for all assigned programs using internal tracking systems.
• Participate in client calls, providing performance updates and strategic recommendations.
• Manage third-party partnerships, including trafficking and ongoing communication.
• Lead reporting and insights for campaigns, including audience trends and optimization recommendations.
• Collaborate on reporting across all channels with internal team members.

Qualifications

• 3+ years of experience in media planning and buying, with a strong focus on programmatic advertising.
• Hands-on experience working with programmatic vendors, DSPs, and ad tech platforms.
• Experience working in Meta Ads, Google Ads, DCM, TikTok ads, LinkedIn, etc. and other paid social ad platforms.
• Strong understanding of digital media channels, audience targeting, and optimization strategies.
• Proficiency in campaign pacing, reporting, and billing reconciliation.
• Advanced Excel skills and familiarity with analytics tools.
• Excellent communication and organizational skills; ability to manage multiple projects simultaneously.
• Detail-oriented with a proactive approach to problem-solving.